iPhone銷(xiāo)售井噴，蘋(píng)果營(yíng)收大漲
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????蘋(píng)果公司（Apple）的市值在短短兩周時(shí)間內(nèi)縮水了700多億美元,，但是蘋(píng)果公司卻輕松超出了幾乎最樂(lè)觀的預(yù)期，圓滿(mǎn)實(shí)現(xiàn)了最不可思議的收益增長(zhǎng),，以392億美元銷(xiāo)售額計(jì)算,，截至三月的財(cái)季每股利潤(rùn)達(dá)到了12.3美元,。 ????消息一出，蘋(píng)果股票馬上掉頭向上,，在盤(pán)后交易中上漲41美元（漲幅7.44%）,。當(dāng)天，蘋(píng)果股票以560.28美元收盤(pán),，下跌了11.42美元（大盤(pán)平均跌幅為2.00%）,，與4月10日盤(pán)中最高價(jià)644美元相比，下跌了約13%,。 ????華爾街認(rèn)為,，最大的意外來(lái)自于iPhone手機(jī)銷(xiāo)售數(shù)據(jù)。威瑞森無(wú)線通訊（Verizon）和美國(guó)電話電報(bào)公司（AT&T）報(bào)告稱(chēng)iPHone手機(jī)出貨量下降430多萬(wàn)部之后,，周四大部分時(shí)間,，分析人士都在預(yù)測(cè)蘋(píng)果公司將無(wú)法實(shí)現(xiàn)目標(biāo)——但他們顯然忘了，iPhone手機(jī)的大部分銷(xiāo)售均來(lái)源于國(guó)外市場(chǎng),。蘋(píng)果CFO彼得?奧本海默稱(chēng),，亞洲的iPHone手機(jī)銷(xiāo)售同比增長(zhǎng)了五倍。 ????蒂姆?庫(kù)克在財(cái)報(bào)中重點(diǎn)強(qiáng)調(diào)了蘋(píng)果最賺錢(qián)的兩棵搖錢(qián)樹(shù)：“在截至3月的財(cái)季中,，iPhone手機(jī)銷(xiāo)量為3,500多萬(wàn)部,，iPad銷(xiāo)量接近1,200萬(wàn)部，我們?yōu)榇思?dòng)不已,?！?/p> ??? 以下為具體數(shù)據(jù)： 銷(xiāo)售額：391.9億美元，同比增長(zhǎng)58.9% 每股利潤(rùn)：12.3美元,，增長(zhǎng)92.2% iPhone出貨總量：3,510萬(wàn)部,，增長(zhǎng)88% iPad出貨總量：1,180萬(wàn)部，增長(zhǎng)151% Mac出貨總量：400萬(wàn)臺(tái),，增長(zhǎng)了6.8%,，而PC市場(chǎng)整體出貨量增幅為2% 亞洲地區(qū)Mac銷(xiāo)售：增長(zhǎng)了58% iPod出貨總量：770萬(wàn)部，下降了14.6% 毛利率：47.4%,，與上一財(cái)季相比增長(zhǎng)了44.7% 預(yù)計(jì)營(yíng)收：3,400億美元 預(yù)計(jì)每股利潤(rùn)：8.68美元 預(yù)計(jì)毛利率：41.5% 現(xiàn)金與有價(jià)證券：1,110億美元,，與上一財(cái)季相比，增長(zhǎng)125億美元 ????若想了解收入會(huì)議后的更詳細(xì)的情況,，可點(diǎn)擊網(wǎng)絡(luò)廣播鏈接,。 ???? |
????FORTUNE -- Having lost more than $70 billion in market value in two weeks, Apple (AAPL) capped one of the strangest earnings walkups in memory by handily beating all but the most optimistic estimates, reporting record March quarter earnings of $12.30 per share on sales of $39.2 billion. ????Shares reversed course as soon as the news broke, climbing more than $41 (7.44%) in after hours trading. At the closing bell Apple had been trading for $560.28, down $11.42 (an even 2.00%) for the day and almost 13% below its April 10 intraday high of $644. ????The biggest surprise, as far as the Street was concerned, was the iPhone unit sales number. After Verizon (VZ) and AT&T (T) reported iPhone activations down more than 4.3 million, analysts spent much of Tuesday predicting that the company would miss its targets -- forgetting, apparently, that most iPhone sales take place overseas. iPhone sales in Asia were up five-fold year over year, according to CFO Peter Oppenheimer. ????"We're thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter," said Tim Cook, highlighting the two products that are driving Apple's money-making machine. ??? The numbers: Sales: $39.19 billion, up 58.9% year over year EPS: $12.3, up 92.2% iPhone: 35.1 million units, up 88% iPad: 11.8 million units, up 151% Mac: 4 million units, up 6.8% compared with 2% for the broader PC industry Asian Mac sales: up 58% iPod: 7.7 million units, down 14.6% Gross margin: 47.4%, up from 44.7% last quarter Revenue guidance: $34 billion EPS guidance: $8.68 Gross margin guidance: 41.5% Cash and marketable securities: $110 billion, up $12.5 billion from Q1 ????More after the earnings call. You can monitor the webcast here.???? |
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