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專欄 - 蘋果2_0

蘋果強勢反擊iPad商標侵權(quán)指控

Philip Elmer-DeWitt 2012年02月22日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,,就會相信他所說的話,。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿。不過,,Elmer-DeWitt認為,,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯,。要知道,,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司,。
蘋果指責深圳唯冠公司捏造事實,,并威脅將以誹謗罪起訴該公司董事長。

????蘋果公司(Apple)在中國大陸身陷iPad商標侵權(quán)糾紛一事持續(xù)發(fā)酵。中國媒體對此炒得沸沸揚揚,,但美國科技博客AllThingsD撰稿人約翰?帕茲科維奇卻諷刺道,,這就像“法院通知當?shù)責o線電工作室車隊停售ipad”一樣荒唐。日前,,蘋果公司通過郵件及特快專遞向深圳唯冠公司(Proview Shenzhen)董事長兼首席執(zhí)行官楊榮山發(fā)出了一封措辭強硬的律師函,。這家已經(jīng)破產(chǎn)的中國公司聲稱擁有ipad中國商標權(quán)。

????蘋果公司在律師函中開門見山地指出:“眾所周知,,蘋果公司的控股公司,,即IP應用發(fā)展(IP Applications Development)……已經(jīng)合法購買了唯冠集團(包括各子公司)擁有的十項ipad商標的全部權(quán)利,其中包括深圳唯冠在中國大陸注冊的兩項商標,?!?/p>

????蘋果公司稱,,已經(jīng)掌握了楊榮山親自授權(quán)將商標以35,000英鎊 (55,000 美元)的價格進行轉(zhuǎn)讓的證據(jù),并能提供楊榮山批示深圳唯冠的法律顧問代為簽署轉(zhuǎn)讓文件的證據(jù),。

????另外,,蘋果在律師函中指出:“深圳唯冠公司及其代理人持續(xù)向公眾發(fā)布有關蘋果公司的不實和誤導性言論”,即蘋果公司當初與錯誤的公司簽署了協(xié)議,。唯冠公司已向中國數(shù)家地方法院提起訴訟,,要求禁止銷售ipad,直至蘋果向其支付16億美元賠償金,。

????這封由蘋果法律代理方北京金杜律師事務所(King & Wood)發(fā)出的律師函在函件末尾對唯冠公司提出了嚴正聲明:

????“本律師事務所代表蘋果公司保留對任何個人或?qū)嶓w就其任何損害蘋果公司業(yè)務,,業(yè)務關系的表述和行為采取進一步法律措施進行索賠的權(quán)利?!?/p>

????譯者:鄭宏艷/汪皓

????Following a legal setback widely trumpeted in the Chinese media but dismissed by AllThingsD's John Paczkowski as the equivalent of "a court telling your local RadioShack to stop selling iPads," Apple (AAPL) has delivered by e-mail and courier a stern letter to Rowell Yang, chairman and CEO of the bankrupt company that claims to own the Chinese rights to the iPad trademark.

????"As you are well aware," the letter begins, "Apple's holding company IP Applications Development ... legally purchased all the rights to the ten iPad trademarks owned by Proview ... specifically and expressly including the two trademark rights registered in mainland China by Proview Shenzhen."

????Apple claims to have evidence that Yang personally authorized the sale of those trademark rights for £35,000 ($55,000) and directed Proview Shenzhen's counsel to sign the paperwork on his behalf.

????Yet, the letter complains, "Proview Shenzhen and its agents continue to make statements about Apple to the public which are false and misleading" -- to wit, that Apple cut a deal with the wrong company. Proview has asked several regional Chinese courts to ban iPad sales until Apple pays the $1.6 billion it demands.

????The letter, signed by the Beijing-based firm King & Wood, concludes with a threat:

????"On behalf of Apple, we formally reserve all rights to take further legal action against any individuals and entities for any damages that may result from defamatory statements and unlawful actions intended to wrongly interfere with Apple's business and business relationships."

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