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????蘋果不關(guān)心供應(yīng)鏈員工健康與安全的說法“很明顯是錯(cuò)誤的,，是對蘋果的無禮冒犯”,。

????通過上述表達(dá)，我們可以看出,，自打史蒂夫?喬布斯去世后,，蘋果公司至少在某一個(gè)方面發(fā)生了變化。

????當(dāng)蘋果公司（Apple）新任CEO蒂姆?庫克認(rèn)為蘋果遭到媒體誹謗時(shí),，他并未表現(xiàn)出任何退縮之勢——而是迅速地,、公開地做出回應(yīng)。

????筆者認(rèn)為,，正是《紐約時(shí)報(bào)》（New York Time）中國“血汗工廠”系列報(bào)道之二惹惱了庫克,，尤其是報(bào)道提及的以下幾個(gè)方面令庫克感到憤怒：

????? 庫克長期擔(dān)任蘋果公司首席運(yùn)營官，并親手組建了供應(yīng)鏈,，而《紐約時(shí)報(bào)》針對蘋果供應(yīng)鏈的大肆報(bào)道,，無疑是對他個(gè)人的“特別關(guān)照”

????? 有很多美國公司在亞洲雇傭勞工，他們愿意在惡劣的環(huán)境中努力工作,、超時(shí)工作,，而薪水卻比美國勞工低得多。蘋果并非唯一一家,。但是,，每一位經(jīng)濟(jì)欄目的編輯都知道，蘋果是最能吸引讀者眼球的品牌

????? 也許有人會說,，提到《紐約時(shí)報(bào)》記者所披露的工作環(huán)境問題,，蘋果公司監(jiān)督與改善工作環(huán)境的工作力度超過任何一個(gè)競爭對手

????? 文章中兩條最犀利的引述竟然來自蘋果公司的現(xiàn)役員工和前員工

????最后一條或許最傷人。我們可以從庫克致員工的電子郵件中讀出他的憤怒,。郵件是這樣開頭的：

????“無論作為公司還是作為個(gè)人,，我們都遵循我們的價(jià)值觀。不幸的是,，現(xiàn)在有人對此產(chǎn)生了質(zhì)疑,。在此,，我向各位同仁直接做個(gè)介紹。我們關(guān)心全球供應(yīng)鏈中的每一名員工,。發(fā)生的每一起事故都令人痛心,，任何與工作環(huán)境有關(guān)的事情都值得關(guān)注。任何有關(guān)我們漠不關(guān)心的說法很明顯是錯(cuò)誤的,，是對我們的無禮冒犯,。因?yàn)楦魑煌时热魏稳硕记宄@樣的指責(zé)與我們的價(jià)值觀相左,。這不是我們所追求的價(jià)值觀,。”

????上周四,，科技博客9to5Mac首度公開了電子郵件內(nèi)容,，筆者也確認(rèn)了內(nèi)容的真實(shí)性。以下為電郵全文,。

????各位同仁,，

????無論是公司還是個(gè)人，我們都遵循我們的價(jià)值觀,。不幸的是,，現(xiàn)在有人對此產(chǎn)生了質(zhì)疑，我想向各位同仁直接做個(gè)介紹,。我們關(guān)心全球供應(yīng)鏈中的每一名員工,。發(fā)生的每一起事故都令人痛心，任何與工作環(huán)境有關(guān)的事情都值得關(guān)注,。任何有關(guān)我們漠不關(guān)心的說法很明顯是錯(cuò)誤的,，是對我們的無禮冒犯。因?yàn)楦魑煌时热魏稳硕记宄?，這樣的指責(zé)與我們的價(jià)值觀相左,。這不是我們追求的價(jià)值觀。

????Calls the suggestion that his company doesn't care about the health and safety of workers in the supply chain he built "patently false and offensive".

????Here's one thing that's changed since Steve Jobs died.

????When Tim Cook, Apple's (AAPL) new CEO, thinks his company has been wronged by the media, he doesn't shrink from hitting back -- swiftly and in a way that he knows will quickly become public.

????This report that got Cook's goat -- the second in a New York Times series about working conditions in the Chinese factories that build nearly all of Apple's products -- was particularly painful, we imagine, on several levels:

????? As Apple's long-time chief operating officer, he personally assembled the supply chain on which the paper cast such a harsh light

????? Apple is hardly the only U.S. electronics company that exploits an Asian labor force willing to work harder, for longer hours, in more onerous conditions and for considerably less pay than Americans. But as every business editor knows, Apple is the brand that draws the most readers.

????? Apple, it can be argued, has done more than any of its competitors to monitor and improve the working conditions the Times' reporters zeroed in on

????? Two of the harshest quotes in their piece came from current or former Apple employees

????That last item may have stung the most. And you can almost hear the fury in Cook's message to his staff. It begins:

????"As a company and as individuals, we are defined by our values. Unfortunately some people are questioning Apple's values today, and I'd like to address this with you directly. We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern. Any suggestion that we don't care is patently false and offensive to us. As you know better than anyone, accusations like these are contrary to our values. It's not who we are."

????The full text, first unearthed Thursday by 9to5Mac and confirmed by us as genuine, below the fold.

????Team,

????As a company and as individuals, we are defined by our values. Unfortunately some people are questioning Apple's values today, and I'd like to address this with you directly. We care about every worker in our worldwide supply chain. Any accident is deeply troubling, and any issue with working conditions is cause for concern. Any suggestion that we don't care is patently false and offensive to us. As you know better than anyone, accusations like these are contrary to our values. It's not who we are.