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????周二早晨,，打開(kāi)谷歌（Google）搜索引擎,，輸入“蒂姆?庫(kù)克”和“最高薪酬首席執(zhí)行官”的關(guān)鍵字，結(jié)果會(huì)顯示457條新聞,，其中包括《西雅圖時(shí)報(bào)》（the Seattle Times）的文章《蘋(píng)果公司的核心價(jià)值觀變了嗎,？》（Did Apple change its core values?）

????這些新聞，尤其是《西雅圖時(shí)報(bào)》的這條新聞,，說(shuō)明人們對(duì)庫(kù)克存在兩種錯(cuò)誤臆斷,。

????? 去年8月，蘋(píng)果公司（Apple）給予新任首席執(zhí)行官庫(kù)克100萬(wàn)股股票,，希望借此留住庫(kù)克,，這100萬(wàn)股票直接進(jìn)了庫(kù)克的銀行賬戶(hù)?！鞠嚓P(guān)閱讀：《蘋(píng)果新掌門(mén)庫(kù)克2011年真掙了3.78億美元,？》（Apple CEO Tim Cook didn't really make $378 million in 2011.）】

????? 史蒂夫?喬布斯曾經(jīng)的年薪是1美元，而目前庫(kù)克年薪為140萬(wàn)美元,。由此可見(jiàn),，庫(kù)克與喬布斯相比非常在乎金錢(qián)。

????就這一點(diǎn)而言,，我的同事亞當(dāng)?拉辛斯基即將出版的新書(shū)《蘋(píng)果內(nèi)幕》（Inside Apple）（首發(fā)日：1月25日）中有一段話,，相當(dāng)發(fā)人深省。

????即便是在這家并不熱衷于談?wù)摻疱X(qián)的企業(yè)里,，庫(kù)克也算得上是格外簡(jiǎn)樸的一個(gè)人,。他在套現(xiàn)1億多美元的蘋(píng)果股票后，在帕洛阿爾托租了一套相當(dāng)簡(jiǎn)樸的住宅,，距離喬布斯的生前住處只有一英里多 (2010年,，庫(kù)克終于在離他之前租住的房子不遠(yuǎn)處購(gòu)置了一處房產(chǎn)，但絲毫談不上奢華,。公開(kāi)記錄顯示,，該房產(chǎn)價(jià)值190萬(wàn)美元，在當(dāng)?shù)厮闶窍喈?dāng)普通的住宅,。)人們?cè)?jīng)問(wèn)他為何住得如此簡(jiǎn)樸,，他說(shuō)“我希望自己能時(shí)刻記住自己的出身，置身于簡(jiǎn)樸的環(huán)境能夠幫我做到這一點(diǎn),。金錢(qián)并不是我前進(jìn)的動(dòng)力,。”

????上圖是庫(kù)克在帕洛阿爾托住宅的谷歌地圖以及拉里?埃里森眾多豪宅之一的航拍圖,。億萬(wàn)富翁拉里?埃里森是甲骨文公司（Oracle）首席執(zhí)行官,，在依奎拉高管薪酬調(diào)查公司（Equilar）進(jìn)行的全美最高薪酬首席執(zhí)行官排名中位居第三。從各方面看,，他對(duì)金錢(qián)相當(dāng)在意,。

????譯者：李玫曉/汪皓

????A Google search Tuesday morning for "Tim Cook" and "highest paid CEO" turned up 457 headlines, including a handwringer from the Seattle Times that asks "Did Apple change its core values?"

????Behind all these headlines -- and especially the last -- are two mistaken assumptions:

????? That the 1 million restricted Apple (AAPL) shares granted to Cook last August so that he wouldn't even think about leaving the company went directly into his bank account. (See Apple CEO Tim Cook didn't really make $378 million in 2011.)

????? That because Steve Jobs' salary was $1 per year, and Cook's is now $1.4 million, Jobs didn't care about money in a way that somehow Cook does.

????In this regard, a paragraph from my colleague Adam Lashinsky's forthcoming book Inside Apple (release date: Jan. 25) is instructive:

????In an organization that frowned on talking about money, Cook was extraordinarily frugal. Well after he had sold more than $100 million in Apple stock, he rented a modest home in Palo Alto, a little over a mile from where Jobs lived. (In 2010, Cook finally bought a house of his own, not far from his previous rental, but hardly an extravagant one. Public records indicate he purchased the house for $1.9 million, which in Palo Alto qualifies as a modest abode.) Asked why he lived so humbly, he once said: "I like to be reminded of where I came from, and putting myself in modest surroundings helps me do that. Money is not a motivator for me."

????Above: A Google Maps image of Cook's Palo Alto home and an aerial photograph of one of many houses owned by Larry Ellison, the billionaire CEO of Oracle (ORCL) who is No. 3 on Equilar's list of America's highest paid CEOs and, from all appearances, a man who cares a good deal about money.