社交網(wǎng)絡(luò)文化拯救乏味名片
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????為了讓自己的個人品牌更為引人矚目,，設(shè)計(jì)一個新穎的頭銜是目前最流行的方式,。它摒棄了傳統(tǒng)的工作頭銜，采取更形象,，或者至少是吸引眼球的方法來對某種工作的特點(diǎn)進(jìn)行歸納,。 ????商務(wù)名片制作商Moo.com的營銷主管保羅?劉易斯稱：“我們的研究表明，人們在交換聯(lián)系方式時希望能夠更勝人一籌,。網(wǎng)頁設(shè)計(jì)師或者數(shù)字顧問這種頭銜已經(jīng)不再吸引人了,，網(wǎng)絡(luò)巫師或者數(shù)字發(fā)電機(jī)可能更奏效。我們還看到采用‘大師’,、‘怪才’和‘指揮官’這類字眼的人數(shù)有了驚人增長,。” ????你是廣告文案,？這頭銜太乏味了,。你可以把自己叫做“文字牧人”或者“文案陸戰(zhàn)隊(duì)員”。 ????劉易斯將這一趨勢歸結(jié)為社交媒體的影響,。他說,，人們希望用社交媒體的方式對自己的專業(yè)形象進(jìn)行推廣，從而“使個人的職業(yè)形象帶上了類似社交媒體自我簡介的色彩,?！?/p> ????Moo.com最近發(fā)現(xiàn)的新穎頭銜包括： ????? 銷售忍者 ????? 新媒體大師 ????? Linux怪才 ????? 文字牧人 ????? 社交媒體拓荒者 ????? 公司魔法師 ????? 社交大師 ????? 溝通大使 ????? 文案陸戰(zhàn)隊(duì)員 ????? 運(yùn)輸指揮官 ????? 網(wǎng)頁巫師 ????? 營銷搖滾明星 ????? 難題馴服師 ????? 數(shù)字發(fā)電機(jī) ????? 設(shè)計(jì)圣手 ????? 堵漏勇士 ????? 電影魔術(shù)師 ????? 幸福倡導(dǎo)者 ????商務(wù)名片歸根結(jié)底是一種營銷手段,，所以在這里，不需要假惺惺的謙虛,。但是,，這也引發(fā)了一個問題。如果你像紐約的一位公關(guān)主管那樣把自己的頭銜寫成“首席興奮官”,，那么,，那些不怎么興奮的日子（每個人都會有），你該怎么辦,？另外,，“幸福倡導(dǎo)者”還能有權(quán)利情緒低落嗎？ ????譯者：李玫曉/汪皓 |
????It's the latest tactic in the quest to create a compelling personal brand: Abandoning traditional job titles in favor of more descriptive -- or at least eye-catching -- ways to sum up a job. ????"Our research shows that people are trying to stand out more when sharing contact information," says Paul Lewis, head of marketing at business card printer Moo.com. "Titles like Web Designer or Digital Advisor are no longer enough to grab attention, so Web Kahuna or Digital Dynamo may work better. We're also seeing a dramatic rise in gurus, geeks, and captains." ????You're a copywriter? Ho-hum. You could dub yourself Word Herder or Copy Cruncher instead. ????Lewis traces the trend to the influence of social media. People are looking to "socialize" their professional personae, he says, "adding personal flair commonly associated with social media profiles." ????A sampling of unusual titles Moo.com has seen lately: ????? Sales Ninja ????? New Media Guru ????? Linux Geek ????? Word Herder ????? Social Media Trailblazer ????? Corporate Magician ????? Master Handshaker ????? Communications Ambassador ????? Copy Cruncher ????? Transportation Captain ????? Web Kahuna ????? Marketing Rockstar ????? Problem Wrangler ????? Digital Dynamo ????? Designer Extraordinaire ????? Plumber Hero ????? Movie Magic Maker ????? Happiness Advocate ????No false modesty here, which is fine: A business card is a marketing tool, after all. But it does raise a question. If you give yourself a title like Chief Excitement Officer, as one New York City public relations executive did, what happens on those days (everybody has them) when you're just not feeling it? Can a Happiness Advocate ever sing the blues? |
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