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專欄 - 蘋果2_0

蘋果市值笑傲全球

Philip Elmer-DeWitt 2011年08月11日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話,。蘋果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿。不過,,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒錯(cuò),。要知道,,他自從1982年就開始報(bào)道蘋果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
蘋果今天正式超越??松梨冢蔀槿蜃钣袃r(jià)值的上市公司,,迎來(lái)公司歷史上的巔峰時(shí)刻,。但事實(shí)上早在本周二,蘋果公司市值就曾一度超越埃克森美孚,。

圖片來(lái)源:ychart.com

單擊查看大圖

????本周二,,隨著??松梨冢‥xxon Mobil)的股價(jià)從早間跌勢(shì)恢復(fù),以及蘋果(Apple)股價(jià)漲勢(shì)趨于平緩,,兩家公司在全球公司市值排行榜上交替領(lǐng)先,。根據(jù)谷歌財(cái)經(jīng)(Google Finance)的數(shù)據(jù),到下午三點(diǎn)時(shí),,蘋果市值(股價(jià)乘以流通股總數(shù))一舉超過??松?0億美元。不過,,??松蓛r(jià)在尾盤階段迅速上揚(yáng),,并最終重新超越蘋果。

????蘋果股價(jià)收于374.01美元,上漲20.8美元(5.89%),。??松蓛r(jià)收于71.64美元,,上漲1.45美元(2.07%),。目前埃克森市值(3,483.2億美元)略微領(lǐng)先于蘋果(3,467.4億美元),。

????2010年4月,,蘋果超越微軟(Microsoft),成為全球市值最高的科技公司,。而本周二,,蘋果又一舉成為全球所有領(lǐng)域市值最高的上市公司——至少持續(xù)了幾個(gè)小時(shí)。

????1997年秋,,麥克?戴爾曾被問及如果成為蘋果首席執(zhí)行官,,將如何經(jīng)營(yíng)公司。他回答將關(guān)閉蘋果并把錢還給股東,。將近14年過去了,,現(xiàn)在,戴爾(Dell)市值僅為270億美元,,而蘋果市值是它的12.7倍,。

????譯者:項(xiàng)航

????The lead changed hands several times Tuesday as Exxon Mobil (XOM) recovered from early losses and Apple's (AAPL) gains leveled off. By 3:00 p.m, Apple's market capitalization (share price times number of shares outstanding) was more than $5 billion larger than Exxon's, according to Google Finance. As the closing bell approached, however, Exxon surged faster than Apple and retook the lead.

????Apple closed at $374.01, up $20.80 (5.89%) for the day. Exxon closed at $71.64, up $1.45 (2.07%). That put Exxon's market cap ($348.32 billion) slightly ahead of Apple's ($346.74 billion).

????Apple became the world's most valuable technology company when it passed Microsoft (MSFT) in April 2010. On Tuesday it became, at least for a few hours, the world's most valuable public company in any field of business.

????In the fall of 1997, Michael Dell was asked what he would do if he were CEO of Apple. He answered that he would shut it down and give the money back to the shareholders (link). Today, nearly 14 years later, Dell (DELL) is worth $27 billion and Apple is worth 12.7 Dells.

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