????史威提補(bǔ)充道：“大多數(shù)消費(fèi)品公司的經(jīng)理都不會(huì)每天親自品嘗自己的產(chǎn)品,，或者親自去看產(chǎn)品是怎么做出來(lái)的。但我們不是這樣,?！绷硗馑€親自和供應(yīng)商討價(jià)還價(jià)，親自掄起錘子修理故障機(jī)器,，甚至親自開(kāi)著貨車去送貨,。

????第三，思維要快,。史威提表示，在短短六個(gè)月的時(shí)間里把莫斯蘭汀的一座廢倉(cāng)庫(kù)改造成一家工廠并且開(kāi)始投產(chǎn),，“這在大公司絕對(duì)不可能,。但在創(chuàng)業(yè)公司里，你可以很快采取行動(dòng),，并且隨時(shí)做出修正,。事實(shí)上你必須這樣做?！?/p>

????比如公司的得意之作“仁慈的熏肉”只花了幾個(gè)月的時(shí)間就開(kāi)發(fā)了出來(lái),，并且擺上了貨架。現(xiàn)在它在300家門店都有售,，史威提說(shuō),，到今年年末，銷售這款食品的門店將增加到1500家左右,。

????史威提指出：“在大公司里,，一款新產(chǎn)品光是要進(jìn)入試銷階段，就至少需要相當(dāng)于我們兩倍的時(shí)間,，況且他們還有大量員工和很多支持,。在我們這兒，經(jīng)常就是凱利和我,，在我家的廚房里制作一個(gè)新產(chǎn)品的不同版本,，有時(shí)可能再加上第三個(gè)人，我們時(shí)常工作到半夜三點(diǎn)鐘,?！?/p>

????史威提毫不后悔為了做煎餅而放棄大公司董事長(zhǎng)的職位，但他偶爾也會(huì)懷念當(dāng)“大領(lǐng)導(dǎo)”時(shí)享受的一些特權(quán),?！按蠊镜乃饺孙w機(jī)太貴了，但是坐普通航班的經(jīng)濟(jì)艙也的確挺累的,?！保ㄘ?cái)富中文網(wǎng)）

????譯者：樸成奎

????“Most consumer goods managers don’t taste their products or see them made every day,” he adds. “We do.” He’s also haggled with suppliers, picked up a hammer to fix a recalcitrant machine on the factory floor, and driven a delivery truck.

????Think fast. Turning that abandoned warehouse in Moss Landing into a running factory in just six months “could never have happened in a large company,” says Swette. “But in a startup, you can move quickly and make adjustments on the fly. In fact, you have to.”

????Benevolent Bacon, for example, took just a few months to develop from prototype to store shelves. It’s in 300 stores now, Swette says, and will be in about 1,500 by the end of 2014.

????“In a big company, a new product would take twice that long just to get to test markets, and that’s with a huge staff and lots of support,” he says. “Here, it’s usually Kelly and I and maybe one other person cooking up different versions of a new product in our kitchen at home until three in the morning.”

????Swette has no regrets about exchanging the boardroom for the burrito business, but he does sometimes miss the executive perks he once took for granted. “[Big companies’] private jets are overrated,” he says. “But the middle seat in coach on a no-frills airline is really a drag.”