????安妮?帕森斯

????? 所屬公司：通用磨坊

????? 最佳雇主公司排名：第64位

????? 職位：能量棒社區(qū)主管

????? 年齡：31歲

????2010年，安妮?帕森斯在不知情的情況下向通用磨坊公司（General Mills）遞交了一份非傳統(tǒng)意義上的簡(jiǎn)歷,。當(dāng)時(shí)這家食品公司剛剛宣布正式棄用能量棒（Larabar）的可可摩爾（Cocoa Mole）口味,。它還有幾盒水果味能量棒和果仁長(zhǎng)條餅的存貨，于是就請(qǐng)F(tuán)acebook上的粉絲抓緊爭(zhēng)取這些數(shù)量有限的小吃,。而帕森斯這位鄉(xiāng)村音樂(lè)的歌曲作者這時(shí)恰恰向公司提交了一支歌,。

????她在歌中寫道，可可摩爾口味是“我所吃過(guò)的最好的能量棒,?！?/p>

????于是公司就給她寄了幾盒這種已經(jīng)停產(chǎn)的能量棒。帕森斯說(shuō)：“我當(dāng)時(shí)覺(jué)得不會(huì)再有下文了,?！?/p>

????不料幾個(gè)月后，通用磨坊突然邀請(qǐng)帕森斯再寫幾首關(guān)于能量棒的歌,，還請(qǐng)她在加州舉行的天然食品展銷會(huì)上自彈自唱這些歌,。到了2011年年底，通用磨坊就請(qǐng)她去工作了,，職位是擔(dān)任能量棒社區(qū)的主管,。

????帕森斯回憶道：“當(dāng)時(shí)我的第一反應(yīng)是我沒(méi)想要跳槽?！彼菚r(shí)沒(méi)有營(yíng)銷經(jīng)驗(yàn),，而且也挺滿意自己在一家電子郵件營(yíng)銷公司里承擔(dān)技術(shù)支持的工作。但是去通用磨坊就能擔(dān)當(dāng)能量棒品牌直接面對(duì)消費(fèi)者的代言人——比如可以去多米尼加共和國(guó)的公平交易可可農(nóng)場(chǎng)出差,，這讓她真正動(dòng)了心,。

????進(jìn)入通用磨坊工作前，帕森斯就已經(jīng)每周都要吃上幾根能量棒了,。而現(xiàn)在呢,，她說(shuō)：“一天一根！”當(dāng)然這主要是為了品牌推廣,，“對(duì)你本來(lái)就很喜歡的產(chǎn)品來(lái)說(shuō),，要對(duì)它充滿熱情真是太容易了!”???

????Annie Parsons

????? Company: General Mills

????? Best Companies rank: 64

????? Role: Community host, Larabar

????? Age: 31

????In 2010, Annie Parsons unknowingly submitted to General Mills as unorthodox a resume as it gets. The food company had just announced that it officially had retired its Cocoa Mole Larabar flavor. It had just a few dozen boxes of the fruit and nut bars left and invited fans on Facebook to vie for the limited supply. Parsons, a country music songwriter, submitted a song.

????Cocoa Mole, Parsons wrote in the song, is the "best Larabar I ever tasted."

????The company responded by sending Parsons several boxes of the discontinued flavor. "I thought that'd be the end of it," says Parsons.

????But a few months later General Mills asked Parsons to write several more songs about its Larabars and perform them at a natural foods trade show in California. A job offer followed in late 2011. General Mills wanted Parsons to work as the Larabar community host.

????"My first reaction was that I wasn't looking for another job," recalls Parsons, who had no marketing experience at the time and was happy with her day job in tech support at an email marketer. But the opportunities associated with being the consumer-facing voice of the Larabar brand—like traveling to a fair trade cocoa farm in the Dominican Republican—won her over.

????Before she worked at General Mills, Parson was already eating several Larabars a week. Now, she says, "it's one a day," all for the sake of the brand, of course. "It's a lot easier to be enthusiastic about a product that you personally love."???