艾琳?B?羅森菲爾德

公司：卡夫食品公司

《財(cái)富》500強(qiáng)排名：50

????在2008年《財(cái)富》最具影響力商界女性峰會(huì)上,，卡夫（Kraft Foods）CEO艾琳?羅森菲爾德稱：“要使員工全身心地投入工作,。許多人經(jīng)常喜歡與員工談?wù)摴镜臉I(yè)務(wù)情況,，并拿各種表格來(lái)說(shuō)話，但最終,，如果無(wú)法抓住員工的心,，那就很難調(diào)動(dòng)他們的積極性。”自從2006年接管公司以來(lái),，艾琳?羅森菲爾德帶領(lǐng)公司實(shí)現(xiàn)了扭虧為盈,。她把所有成就都?xì)w功于公司高層的榜樣作用?！耙氡M快改變公司文化,，最快的方法是按你心中所希望的運(yùn)作模式來(lái)行事，這樣很快就會(huì)在公司里蔚然成風(fēng),?！?/p>

Irene B. Rosenfeld

Company: Kraft Foods

Fortune 500 rank: 50

????"Engage the hearts and minds of employees. It is very tempting to talk about the business situation and show all kinds of charts, but at the end of the day if we can't engage people's hearts, it's very difficult to get them mobilized," Kraft CEO Irene Rosenfeld told executives at the 2008 Fortune Most Powerful Women Summit. She has turned around the company since taking over in 2006. She credits modeling expected behavior at the highest levels of the company. "The fastest way to create cultural change is to start acting the way you wish the company would start to act, and very soon it starts to catch on."