全球肉類市場(chǎng)的市值已經(jīng)達(dá)到2.7萬(wàn)億美元，而Impossible Foods公司正計(jì)劃打入該領(lǐng)域最重要的市場(chǎng)——中國(guó),，推出植物豬肉產(chǎn)品,。

“我們的植物豬肉原型產(chǎn)品已經(jīng)非常成熟?！盜mpossible Foods的首席執(zhí)行官派特·布朗于11月6日在中國(guó)國(guó)際進(jìn)口博覽會(huì)上接受彭博電視采訪時(shí)表示,，“只需進(jìn)行商業(yè)化和規(guī)模化生產(chǎn)即可,?！?/p>

布朗表示，亞洲大國(guó)中國(guó)的肉類消費(fèi)占全球總量的28%,，“一直是我們最重要的目標(biāo)市場(chǎng)”,。他還補(bǔ)充說(shuō)到，公司正在與中國(guó)潛在的合作伙伴和政府官員就相關(guān)事宜開(kāi)展對(duì)話,。

Jefferies的分析師西蒙·鮑威爾認(rèn)為,，植物肉成功進(jìn)入中國(guó)會(huì)給新生的人造肉市場(chǎng)帶來(lái)深刻變化。目前,，植物肉在全球肉類消費(fèi)中占比不足1%,，而到2040年，這一數(shù)字將有望達(dá)到9%,。Impossible Foods生產(chǎn)的植物牛肉漢堡目前已經(jīng)在漢堡王等美國(guó)餐館上架,，也在試圖打開(kāi)歐洲市場(chǎng),。

豬肉占中國(guó)消費(fèi)者每日肉食攝入量的六成以上，但非洲豬瘟的流行導(dǎo)致大量生豬退出市場(chǎng),，今年9月,，豬肉價(jià)格飆升近70%，給家庭開(kāi)支增加了負(fù)擔(dān),。

“我們作為小型企業(yè)并不是要填補(bǔ)非洲豬瘟造成的市場(chǎng)空白,，”布朗表示，“但疫情讓人們進(jìn)一步認(rèn)識(shí)到,，動(dòng)物食品的生產(chǎn)多么脆弱性,，也給我們提供了機(jī)會(huì)。這是實(shí)實(shí)在在的食品安全問(wèn)題,，我們希望能夠幫助中國(guó)解決問(wèn)題,。”

布朗表示,，中國(guó)政府官員“正在不遺余力地為減少環(huán)境足跡而努力,，對(duì)食品安全問(wèn)題也有非常清晰的認(rèn)識(shí)?！?/p>

“中國(guó)只能生產(chǎn)所需肉類產(chǎn)品的四分之一,，”他說(shuō)?！耙虼?，每當(dāng)中國(guó)有人吃牛排，亞馬遜都要忙碌一陣,?！保ㄘ?cái)富中文網(wǎng)）

譯者：馮豐

審校：夏林

Impossible Foods Inc. is working to launch plant-based pork as it looks to enter China, the crown jewel of the $2.7 trillion global meat market.

“We already have very good prototypes of plant-based pork,” Chief Executive Officer Pat Brown said in a Bloomberg TV interview at the China International Import Expo in Shanghai on November 6. “It’s really just a matter of commercializing and scaling that.”

With China accounting for 28% of the world’s meat consumption, the Asian giant has “always been the most important country for our mission,” he said. His company is in discussions with potential local partners and Chinese government officials, he added.

A successful China entry would be a game-changer for the nascent imitation meat market, which currently accounts for less than 1% of the global meat consumption, but has the potential to reach 9% by 2040, according to Jefferies analyst Simon Powell. Impossible’s faux beef burgers are already served at Burger King and other restaurants in the U.S., while it’s also seeking to sell in Europe.

Over 60% of Chinese consumers’ daily meat intake is pork, but an epidemic of African swine fever has forced widespread hog culling. Pork prices spiked nearly 70% in September, hurting household budgets.

“As a small company, we are not going to fill the void left by the African swine fever epidemic,” said Brown. “But this is an opportunity as people are going to realize how vulnerable animal-based food production is. It’s a real food security issue and we want to help China solve that.”

Brown said that Chinese government officials “are really committed to reducing their environmental footprint and very aware of food security issues.”

“Demand for meat exceeds by a factor of four what China can produce on its own land,” he said. “That’s why every time someone eats a steak in China, a little puff of smoke goes up in the Amazon. ”