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除了這兩款車型,福特將不再生產(chǎn)其他轎車

除了這兩款車型,,福特將不再生產(chǎn)其他轎車

彭博社 2018-07-12
福特發(fā)表聲明稱,,面向北美市場的轎車產(chǎn)品線最終將壓縮為野馬和??怂笰ctive跨界車,。

福特汽車(Ford Motor Co.)正在加大成本削減力度,并打算今后幾年再減少成本115億美元,,從而提前實現(xiàn)很難完成的利潤率目標,。

福特上周三披露的第一季度每股收益和收入均超過預(yù)期。首席財務(wù)官鮑伯·尚克斯在發(fā)布業(yè)績時對記者表示,,目前福特預(yù)計到2022年可節(jié)省成本255億美元,,到2020年實現(xiàn)8%的利潤率,,比此前計劃提前兩年,。

盡管董事會在幾乎一年前就開除了首席執(zhí)行官,但福特仍未扭轉(zhuǎn)頹勢,。新CEO吉姆·哈克特一直想讓投資者相信福特扭虧值得一博,,他提出了一項計劃,內(nèi)容是去掉那些銷售遲滯的低利潤率車型,,并讓福特的注意力重新集中到更有利可圖的SUV和皮卡上,。這和菲亞特克萊斯勒(Fiat Chrysler Automobiles NV)的路線圖類似,而且正是循著這樣的計劃,,菲克北美業(yè)務(wù)的盈利能力已經(jīng)超過了福特,。

在密歇根州迪爾伯恩市,也就是福特總部所在地,,尚克斯告訴記者,,“將考慮所有措施”來解決福特的問題?!拔覀兛梢赃M行不同的投資,,我們可以跟人合作,可以放棄產(chǎn)品,、退出市場,,我們會這樣做?!?

第一季度,,福特調(diào)整后每股收益為0.43美元,高于分析師平均預(yù)測的0.41美元,。汽車業(yè)務(wù)收入升至390億美元,,超過彭博調(diào)查中372億美元的平均預(yù)期。

尚克斯說,,福特預(yù)計今年的大宗商品成本將高達15億美元,,其中約5億美元出現(xiàn)在了第一季度

福特發(fā)表聲明稱,,該公司不會為北美市場的新一代轎車投資,其轎車產(chǎn)品線最終將壓縮為野馬和明年上市的全新??怂笰ctive跨界車,。到2020年,皮卡,、SUV和商用車在福特北美產(chǎn)品中的比例幾乎將達到90%,。(財富中文網(wǎng))

譯者:Charlie

審校:夏林

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Ford Motor Co. is sharpening its cost-cutting knives and cleaving another $11.5 billion from spending in the coming years to reach an elusive profit margin target ahead of schedule.

The automaker now expects to save $25.5 billion by 2022, Chief Financial Officer Bob Shanks told reporters last Wednesday as Ford reported first-quarter earnings per share and revenue that beat estimates. The company now expects to reach an 8 percent profit margin by 2020, two years earlier than it had been targeting.

A turnaround has eluded Ford even after the board ousted its chief executive officer almost a year ago. New CEO Jim Hackett has been trying to convince investors that betting on a Ford turnaround is worth the wager by laying out a plan to get rid of slow-selling, low-margin car models and refocus the company on more lucrative sport utility vehicles and pickups. That’s similar to the road map Fiat Chrysler Automobiles NV has followed on the way to pulling ahead of Ford in North American profitability.

“Everything will be on the table” to fix Ford, Shanks told reporters in Dearborn, Michigan, where the company is headquartered. “We can make different investments, we can partner, we can exit products, markets — and we will do that.”

Ford reported first quarter adjusted earnings of 43 cents a share, topping analysts’ average estimate of 41 cents. Automotive revenue rose to $39 billion, exceeding the average projection for $37.2 billion in a Bloomberg survey.

Ford is expecting commodity costs will be a $1.5 billion headwind this year, with about $500 million of that coming in the first quarter, Shanks said.

In a statement, Ford said it won’t invest in new generations of sedans for the North American market, eventually reducing its car lineup to the Mustang and the all-new Focus Active crossover coming out next year. By 2020, almost 90 percent of its portfolio in the region will be pickups, SUVs and commercial vehicles, the company said.

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