上周二,，高通首席執(zhí)行官史蒂夫?莫倫科夫說：“認真考慮智能聯(lián)網汽車的影響就知道，對我們來說意義重大,?！彼穆曇舻统劣辛Α?/p>

這可不是開玩笑,。去年,，總部設在圣迭戈的芯片制造商宣布計劃收購NXP Semiconductor，價格達到令人瞠目的470億美元?，F(xiàn)在高通為抓住智能聯(lián)網汽車領域的機會大步邁進,。連一向低調的莫倫科夫都在加州拉古納海灘的《華爾街日報》D.Live大會上公開談論。

他表示,，高通希望在未來汽車領域占一塊,，而且是一大塊,。

莫倫科夫指出：“汽車的結構發(fā)生了很大變化，變得越來越聰明,?！彼€介紹了過去各自為營的聯(lián)網技術如何整合為多個子系統(tǒng)組成的智能汽車體系，“我們想在子系統(tǒng)中占據(jù)一席之地……這真的是我們最擅長的工作,。我們能緊跟技術變化解決系統(tǒng)問題,。”

當然,，細節(jié)決定成敗,。莫倫科夫承認“在汽車里應用技術跟在智能手機或個人電腦上大不一樣”，汽車有其獨特的挑戰(zhàn),。此外還涉及更廣泛的文化挑戰(zhàn),，這方面人們才剛剛開始了解。

莫倫科夫說：“就聯(lián)網智能汽車的影響而言,，業(yè)界想得還不夠遠,。另外，‘聯(lián)網’不光是指互聯(lián)網,，也包括聯(lián)結其他汽車,。”

他還認為：“電動化會讓汽車領域迎來新面孔,?！?/p>

為什么各大競爭對手，比如英特爾,、三星和諾基亞都應該關注高通在汽車領域的動作,？因為汽車很可能是新一代設備大平臺，盡管剛具雛形,，但在其中爭得一席之地的“淘金熱”已經開始,。

這方面莫倫科夫態(tài)度樂觀。他似乎暗示大家都有機會：“創(chuàng)新大潮會涌起很多波,，而且會持續(xù)很長一段時間,。”（財富中文網）

譯者：Charlie

審校：夏林

“If you think about all of the implications of the smart, connected car,” Qualcomm CEO Steve Mollenkopf said on Tuesday, trailing off, “for us, it’s significant.”

No kidding. The San Diego chipmaker, which last year announced that it would acquire NXP Semiconductor for an eye-popping $47 billion, is making significant moves to meet the opportunity. But Mollenkopf, typically understated, was unequivocal speaking at the Wall Street Journal’s D.Live conference in Laguna Beach, Calif.

He said Qualcomm wanted a piece of the car of the future. A big piece.

“There’s a big change in the architecture of the car. The car is getting smarter,” Mollenkopf said, outlining how once-disparate connected technologies were consolidating into a smart automotive system of subsystems. “We want to have a piece of all of those subsystems…which is really what we do best as a company. We solve systems problems as technology changes.”

The devil is in the details, of course. Mollenkopf acknowledged that “delivering technology into the car is different than delivering technology into the smartphone or PC” and comes with its own challenges. And there are broader cultural challenges we’re only beginning to understand.

“The industry isn’t thinking far enough ahead in terms of the implications of having a car connected and smart,” Mollenkopf said. “And ‘connected’ not just in terms of the Internet but connected to other cars.”

Plus, “electrification will allow new entrants to come into the car space,” he said.

Why should Qualcomm’s rivals—among them Intel, Samsung, and Nokia, depending on the category—be concerned with the company’s automotive ambitions? Because the car is arguably the next big device platform, and it’s a gold rush to secure a place in an enormous, albeit nascent, opportunity.

Mollenkopf is optimistic. There’s room for everyone, he seems to suggest: “There’s going to continue to be a large period of innovation for a long period of time.”