她曾得到一餐之諾,。2008年初,，蘋(píng)果公司首席執(zhí)行官史蒂夫?喬布斯邀請(qǐng)葛越到自己家一敘并共進(jìn)晚餐。這次邀請(qǐng)是蘋(píng)果不斷拉葛越“入伙”的舉措之一,，當(dāng)時(shí)她還是Palm公司負(fù)責(zé)無(wú)線軟件工程的副總裁,。對(duì)于跳槽,，這位呈上升趨勢(shì)的工程師當(dāng)時(shí)態(tài)度猶豫。葛越說(shuō)：“我基本上是從無(wú)到有建立了Palm的無(wú)線技術(shù)團(tuán)隊(duì),，而且當(dāng)時(shí)我們正要重振Palm品牌,。”不出意料,，喬布斯不愿聽(tīng)到“不”這個(gè)答案,。

因此，他決定親自上陣進(jìn)行游說(shuō),。見(jiàn)面后,，這位已故蘋(píng)果聯(lián)合創(chuàng)始人的務(wù)實(shí)態(tài)度給葛越留下了深刻的印象。

只是喬布斯一直都沒(méi)提到大家吃什么,，當(dāng)然最終也沒(méi)有晚餐上桌,。回想起此事,，葛越大笑著說(shuō)：“整整兩個(gè)小時(shí),，就只有水。這多少有點(diǎn)兒誘購(gòu)的味道吧,。”

但喬布斯確實(shí)提到了一份很有吸引力的新工作,。他希望葛越建立一個(gè)團(tuán)隊(duì),，專門(mén)為幾個(gè)月前上市的iPhone打造無(wú)線功能。談話期間,，喬布斯講了個(gè)類似寓言的小故事來(lái)說(shuō)明自己的觀點(diǎn),。他告訴葛越，他有一位十幾歲的鄰居,，想開(kāi)法拉利,，所以就把自己的大眾改裝得幾乎跟法拉利差不多。但到了最后,，大家看到的依然是一輛聲音非常大的大眾,。葛越說(shuō)：“他想告訴我，無(wú)論我做什么,，Palm只會(huì)是Palm,。”最終,，葛越選擇了法拉利——她在2008年晚些時(shí)候開(kāi)始在蘋(píng)果工作,。

現(xiàn)在，43歲的葛越在蘋(píng)果走上了新的關(guān)鍵崗位——今年7月,，CEO蒂姆?庫(kù)克任命她為蘋(píng)果首位負(fù)責(zé)大中華區(qū)（包括大陸,、香港和臺(tái)灣地區(qū)）,，的副總裁兼董事總經(jīng)理。蘋(píng)果的其他銷售區(qū)域都沒(méi)有牽頭高管,，而且公司以自己的“職能”結(jié)構(gòu)為榮,，或者說(shuō)，組建團(tuán)隊(duì)的基礎(chǔ)是成員干什么,，而不是在哪里,。不過(guò)，蘋(píng)果也該轉(zhuǎn)換一下在中國(guó)市場(chǎng)的思路了,。 （財(cái)富中文網(wǎng)）

譯者：Charlie

審校：夏林

She was promised dinner. In early 2008, Apple CEO Steve Jobs asked Isabel Ge Mahe over to his house to talk and share a meal. The invitation was part of Apple’s ongoing effort to recruit Mahe, who at the time was vice president of wireless software engineering at Palm Inc. The engineer-on-the-rise was hesitant to make a move. “I had built the wireless technology team for Palm pretty much from the ground up, and, at the time, we were trying to revive the Palm brand,” she says. Jobs, unsurprisingly, was unwilling to take no for an answer.

So he decided to make his pitch in person. Mahe was impressed with how “down-to-earth” the late Apple cofounder was face to face.

There was just one problem: Jobs never proposed that they eat, and no food ever materialized. “Just water for the whole two hours,” Mahe says, laughing at the memory. “So that was a little bit of a bait and switch!”

What he did offer was a high-profile new gig. Jobs wanted her to build a team to focus on the wireless capability of the iPhone, which Apple had released months earlier. At one point, Jobs pleaded his case with a parable of sorts. He told Mahe about his neighbor, a teenager who, in want of a Ferrari, had souped up his Volkswagen as the next best thing. In the end, though, all the neighbor had was a really loud Volkswagen. “He was trying to tell me that no matter what I do, Palm will always be Palm,” she says. Eventually, she opted for the ?Ferrari. Mahe started at Apple later that year.

Now Mahe, 43, is taking on a critical new role at Apple: In July, CEO Tim Cook named her the first-ever vice president and managing director for Apple in what it calls Greater China—the mainland plus Hong Kong and Taiwan. Apple’s other sales regions don’t have lead execs; the company prides itself on its “functional” structure, with teams grouped by what they do, not location. But it’s time for Apple to think different in China.