1. 《沖突：顛覆時(shí)代的熱情品牌》（Friction: Passion Brands in the Age of Disruption）

作者：杰夫·羅森布拉姆,，喬丹·伯格（ Jeff Rosenblum,，Jordan Berg）

由數(shù)字廣告公司的高管們撰寫的這本漂亮的作品，用優(yōu)美的字體嚴(yán)肅地評(píng)論了現(xiàn)代營(yíng)銷：大多數(shù)廣告都沒有用,，品牌必須適應(yīng)這一點(diǎn),。

2. 《噢，你要去的會(huì)議》（Oh, the Meetings You’ll Go To!）

作者：舒依茨博士（Dr. Suits）

這是經(jīng)典的畢業(yè)禮物《噢,，你要去的地方,！》的續(xù)集，值得一讀,。在書中,，匿名的舒依茨博士為如今入門級(jí)的工作撰寫了辛辣而同情的小詩(shī)。它還選擇了“英雄”（hero）與“收件箱沒有新郵件”（in-box zero）的尾韻,。

3. 《高管的彩色繪本》（The Executive Coloring Book）

作者：瑪茜·漢斯,、丹尼斯·奧爾特曼和馬丁·A·科恩（Marcie Hans, Dennis Altman, and Martin A. Cohen）

本書首次出版于1961年，是一本經(jīng)典的成人彩色繪本,。但它卻并不禪意,。它就像早期（卻更時(shí)髦）的“呆伯特”一樣，取笑了高管的生活,，要求讀者“給我的內(nèi)衣涂上有地位的顏色”,。（財(cái)富中文網(wǎng)）

本文登載于《財(cái)富》2017年6月1日版，標(biāo)題為“夏季推薦輕松讀物”（Summer Reads, but Light on Reading）

譯者：嚴(yán)匡正

1. Friction: Passion Brands in the Age of Disruption

by Jeff Rosenblum and Jordan Berg

Courtesy of powerHouse Books Photograph by Michael Chini

This slick volume by digital ad agency execs uses elegant typefaces to dress up a serious critique of modern marketing: Most ads don’t work, and brands must adapt.

2. Oh, the Meetings You’ll Go To!

by Dr. Suits

Courtesy of Penguin Random House Photograph by Michael Chini

In this worthy update to the classic graduation gift, Oh, the Places You’ll Go!, the anonymous “Dr. Suits” offers a biting but empathetic poem on entry-level jobs today. It also rhymes “hero” with “in-box zero.”

3. The Executive Coloring Book

by Marcie Hans, Dennis Altman, and Martin A. Cohen

Courtesy of Penguin Random House Photograph by Michael Chini

First published in 1961, this is the original adult coloring book. But Zen it is not. Like an early (more stylish) “Dilbert,” it pokes fun at executive life, bidding readers, “Color my underwear important.”

A version of this article appears in the June 1, 2017 issue of Fortune with the headline "Summer Reads, but Light on Reading." We've included affiliate links in this article.