????中國(guó)政府終于允許外資企業(yè)在國(guó)內(nèi)生產(chǎn)與銷(xiāo)售電子游戲機(jī)，微軟,、索尼和任天堂這些業(yè)內(nèi)巨頭迎來(lái)了大發(fā)展的良機(jī),。

????據(jù)《華爾街日?qǐng)?bào)》援引中國(guó)文化部相關(guān)通知稱(chēng)，實(shí)施15年的禁令就此結(jié)束,，意味著國(guó)內(nèi)外企業(yè)在全國(guó)任何地方都可以生產(chǎn)與銷(xiāo)售游戲機(jī),。

????中國(guó)的游戲機(jī)禁令始于2000年，其目的是為了防止兒童與青少年受到玩電子游戲產(chǎn)生的所謂負(fù)面影響,?？墒牵钗茨茏柚箛?guó)內(nèi)出現(xiàn)非法進(jìn)口及出售游戲機(jī)的“灰色市場(chǎng)”,。

????去年1月,，中國(guó)放寬了禁令，允許“外資企業(yè)”在上海自貿(mào)區(qū)內(nèi)生產(chǎn)游戲機(jī),。當(dāng)時(shí)中國(guó)政府還強(qiáng)調(diào),，將制定管理游戲機(jī)進(jìn)入全國(guó)市場(chǎng)的新規(guī)則。據(jù)彭博新聞社報(bào)道,，時(shí)任中國(guó)文化部部長(zhǎng)蔡武表示：“那些將中國(guó)視為敵對(duì),、或者有意歪曲中國(guó)政府形象的內(nèi)容仍會(huì)被禁止?！?/p>

????解禁為游戲公司打開(kāi)了通往潛力巨大的市場(chǎng)的大門(mén),。游戲市場(chǎng)研究機(jī)構(gòu)Newzoo的一份報(bào)告指出,，中國(guó)已經(jīng)是全球第三大電子游戲市場(chǎng)，到2016年,，電子游戲市場(chǎng)收入有望突破220億美元,，可能超越美國(guó)，晉升全球最大市場(chǎng),。由于過(guò)去15年中國(guó)境內(nèi)的游戲機(jī)禁令,，大部分游戲都轉(zhuǎn)由網(wǎng)上出售。據(jù)悉2014年中國(guó)網(wǎng)上游戲銷(xiāo)售額約有180億美元,。

????幾大游戲機(jī)制造商已經(jīng)采取行動(dòng),，將旗下產(chǎn)品投入中國(guó)市場(chǎng)。去年9月,，微軟開(kāi)始在中國(guó)內(nèi)地發(fā)售Xbox One游戲機(jī),。美國(guó)電玩游戲網(wǎng)站Polygon稱(chēng)，Xbox One在華上市首日銷(xiāo)量就突破了10萬(wàn)部,，超過(guò)了首日登陸日本市場(chǎng)的銷(xiāo)售業(yè)績(jī),。（財(cái)富中文網(wǎng)）

????翻譯：Pessy

????校對(duì)：詹妮

????In a big boon for Microsoft MSFT -1.28% , Sony SNE -1.33% , and Nintendo, China has finally allowed the production and sale of video game consoles on their shores.

????In a statement released by the Ministry of Culture, the move will mean that after 15 years, foreign and domestic companies will be allowed to manufacture and sell consoles anywhere in the country, according to a report by The Wall Street Journal.

????Consoles were initially banned in 2000 to protect children and youth from the perceived negative effects of playing video games. This, however, hasn’t stopped traders from illegally importing consoles and selling them to customers at “gray markets”.

????In January last year, China relaxed their ban by allowing “foreign-invested enterprises” to manufacture consoles inside Shanghai’s Free Economic Zone. The government, however, emphasized that new rules would be drafted to govern the entry of consoles into the country. “Things that are hostile to China, or not in conformity with the outlook of China’s government, won’t be allowed,” said Cai Wu, the head of the Ministry of Culture, in a report by Bloomberg.

????This has opened the gateway for companies to start selling their hardware in a potentially huge market. China is the world’s third-largest market for video games, and could overtake the US as the biggest market with potential revenues of more than $22 billion by 2016, according to a report by Newzoo. As a result of China’s console ban, most of the games sold have been online, with sales of online games in China said to reach around $18 billion in 2014.

????Companies have already taken steps to make their consoles available in China. Microsoft started selling their Xbox One in September of last year, and sold more than 100,000 units on the first day alone, marking a better debut in China than in Japan, according to a report by Polygon.