????卡夫芝士通心粉

????這款經(jīng)典芝士通心粉的高銷(xiāo)售數(shù)字也不復(fù)存在,。最近它的銷(xiāo)售額下跌了3%,，而競(jìng)爭(zhēng)對(duì)手Annie等公司的銷(xiāo)售額則相應(yīng)上漲了3%。

????卡夫芝士通心粉銷(xiāo)量受挫的原因和麥當(dāng)勞一樣,，也是因?yàn)橄M(fèi)者開(kāi)始尋求更健康,、加工程序更少的產(chǎn)品。同時(shí)有些消費(fèi)者也針對(duì)這款產(chǎn)品發(fā)起了倡議活動(dòng),，要求該公司使用紅辣椒,、胭脂樹(shù)萃和姜黃等天然原料。

????卡夫最近透露稱(chēng),，該公司將于2016年1月前取消在美國(guó)銷(xiāo)售的卡夫原味芝士通心粉中的人工合成色素,，同時(shí)在明年年底前取消在加拿大銷(xiāo)售的該產(chǎn)品的合成色素?？ǚ蚬疽延?014年推出了不含合成色素的Kraft Boxed Shapes產(chǎn)品,，并于今年取消了該產(chǎn)品中的人工防腐劑。

??????Kraft Macaroni & Cheese

????Sales numbers on the iconic boxed mac and cheese ain’t what they used to be,with numbers down 3% while organic competitors like Annie’s are up by that same 3%.

????Again, the drop in sales is due to customers seeking out healthier and less processed choices. The product has also been the subject of a consumer advocacy campaign which appealed to the company to use naturally derived ingredients like paprika, annato and tumeric.

????Just recently, Kraft revealed it is removing the synthetic coloring from its Original Kraft Macaroni & Cheese in the U.S. by January 2016, and from Canada’s Kraft Dinner Original by the end of next year. The company had already launched Kraft Boxed Shapes with no synthetic colors in 2014 and it removed the artificial preservatives from that product this year.