????麥當(dāng)勞稱(chēng),，為重振美國(guó)業(yè)績(jī),，公司正在“努力工作”，以簡(jiǎn)化菜單,。然而,，在10月份開(kāi)展的一項(xiàng)調(diào)查中，大多數(shù)加盟店稱(chēng)麥當(dāng)勞沒(méi)能實(shí)現(xiàn)簡(jiǎn)化菜單的承諾,。麥當(dāng)勞已將簡(jiǎn)化菜單列入公司任務(wù)清單大概一年時(shí)間了,。

????重獲中國(guó)消費(fèi)者的信任。麥當(dāng)勞美國(guó)的同店銷(xiāo)售額下滑之所以令人擔(dān)憂(yōu),，其中很大一部分原因在于,，公司并不知道都有哪些問(wèn)題需要重點(diǎn)解決。但在亞洲,，至少麥當(dāng)勞知道問(wèn)題出在哪兒,。

????一家供應(yīng)商銷(xiāo)售過(guò)期肉的丑聞，還在持續(xù)損害麥當(dāng)勞在日本和中國(guó)的業(yè)績(jī),。當(dāng)前，麥當(dāng)勞希望通過(guò)改良菜單和優(yōu)惠方案來(lái)解決問(wèn)題,，但最終,，唯一的解決方法就是等待。

????百勝餐飲集團(tuán)（Yum Brands）同樣受到了這起肉類(lèi)供應(yīng)商丑聞的影響,。10月份,，百勝估計(jì)，該區(qū)域業(yè)績(jī)的恢復(fù)需要至少6到9個(gè)月的時(shí)間,。所以,，至少在國(guó)際層面上，麥當(dāng)勞面臨的是一場(chǎng)等待游戲,。（財(cái)富中文網(wǎng)）

????譯者：崔向前

????審稿: 李翔

????McDonald’s maintains that to restore momentum in the U.S., it is “diligently working” to simplify the menu. However, in an October survey, the vast majority of franchisees stated that McDonald’s had failed so far to fulfill its promise to streamline the menu, something that has been on the company’s to-do list for about a year.

????Regain China’s trust.McDonald’s U.S. same-store sales slump is disturbing for the chain in large part because there is no one problem the brand can focus on. At least in Asia, McDonald’s knows what the issue is.

????The scandal surrounding a McDonald’s supplier selling expired meat has continued to damage McDonald’s performance in Japan and China. Currently, the chain hopes to fix the problem by leveraging menu options and deals, but ultimately the only fix is to wait it out.

????Yum Brands, who was also affected by the meat supplier scandal, estimated in October that recovery in the region would take at least six to nine months. So, internationally at least, it’s a waiting game for McDonald’s.