????辛西婭?布雷西亞從來不認為自己是女創(chuàng)業(yè)家,。創(chuàng)業(yè)家？是的,。領導者,？當然。但她在帶領公司Jibo蓬勃發(fā)展的時候,，從來沒有受到性別問題的影響,。Jibo是世界第一款家用機器人的制造商。

????今天是女性創(chuàng)業(yè)日,，作為一項全球性活動,，“女性創(chuàng)業(yè)日”的目的是鼓勵和支持女性創(chuàng)業(yè)者，了解她們遇到的挑戰(zhàn),。因此,，《財富》雜志（Fortune）采訪了布雷西亞和在線廣告平臺Triggit的聯(lián)合創(chuàng)始人克利烏斯?凱普林格，了解她們白手起家進行創(chuàng)業(yè)的經歷,。兩人均被評為《財富》2014年“最有前途的創(chuàng)業(yè)家”（Most Promising Entrepreneurs）,。

????布雷西亞說道：“如果有更多女性投身創(chuàng)業(yè)，我們的世界將變得更好,。女性將從不同的角度來詮釋創(chuàng)業(yè)。人們總是認為,，進行創(chuàng)業(yè)的都是年輕的書呆子們,，這是錯誤的。女性參與創(chuàng)業(yè)的關鍵就在于她們的獨特視角,?！?/p>

????以下是經過編輯的采訪內容摘錄：

????《財富》：簡單介紹一下你的公司吧。

????蘇珊?克利烏斯?凱普林格：我們在2005年成立了這家公司,，最初的業(yè)務與現(xiàn)在類似,，都與廣告有關。當時我們不明白為什么雅虎（Yahoo）主頁上的一則廣告可以賣到數百美元,，而出現(xiàn)在博客上的廣告卻只有40美分,，即便可能是同樣的人在看這些廣告。如果說廣告的關鍵是受眾,，那與受眾瀏覽的頁面又有什么關系,？我們正努力開發(fā)一些產品，向受眾展示廣告，而不必考慮網站本身的差異,。

????辛西婭?布雷西亞：Jibo正在生產全球第一款家用機器人,。這款機器人是R2D2和iPad的結合體。這是全世界第一款社交機器人,。我在2012年成立了這家公司,，現(xiàn)在正在努力將它推向全世界。

????你如何描述公司目前所處的階段,？

????SK：目前公司處在原生廣告[實質上是社論式廣告]增長的階段,，但并非從欺騙性的角度。我們現(xiàn)在已經進入了這一很酷的階段,。以前人們認為在線廣告不會成功,，因為在線廣告的用戶體驗較差。而現(xiàn)在我們正在開發(fā)一種全新的體驗,，使廣告不會與內容沖突,。只要是好廣告，就一定能吸引受眾,。

????CB：現(xiàn)在我們正在從原型設計轉向實際生產,。這是我們目前的重中之重，其他工作還包括完成軟件開發(fā),，進行硬件生產等,。此外，我們計劃培養(yǎng)自己的開發(fā)者社區(qū),。我們非常忙碌,。有大量的工程設計工作要做，我們將全力以赴,。

????進行第一輪融資時遇到了哪些挑戰(zhàn),？

????SK：雖然在經濟衰退的形勢下進行融資并不輕松，但這卻是我們成功的關鍵,。當時創(chuàng)業(yè)公司沒有現(xiàn)在那么多,。我們從天使基金那里獲得了200萬美元，這筆資金幫助我們創(chuàng)建了一家公司,。我們將那筆投資大部分用作創(chuàng)新資金,，所以，在首輪風投融資時,，我們已經開發(fā)出一款產品,，并準備將其推向市場。重要的是找到想要給你投資,，并且愿意改變我們的策略并協(xié)助找到一款有效產品的人,。找到愿意相信你的種子投資者，沒有比這更美好的事情了。

????Cynthia Breazeal has never considered herself a woman entrepreneur. An entrepreneur? Yes. A leader? Certainly. But gender really has never come into play as she expanded her company Jibo, the maker of the world’s first family robot.

????Still, today is Women’s Entrepreneur Day, a global movement to celebrate and support female founders and shed light on some of their challenges. So Fortune interviewed Breazeal, as well as Susan Coelius Keplinger, the co-founder of online ad platform Triggit, about their experiences building their respective companies from scratch. Both women are part of Fortune’s 2014 class of Most Promising Entrepreneurs.

????“The world would certainly be a better place if we had more women entrepreneurs,” said Breazeal. “Women are going to bring a different angle to startups. The stereotype is that it is all young geeky guys and that is not true. It is critical for women to become entrepreneurs because of their unique perspective.”

????Edited excerpts:

????Fortune: Give me a little background on your company.

????Susan Coelius Keplinger: We started the company in 2005, and we started doing similar things with ads that we are doing now. It didn’t make sense to us why an advertisement on Yahoo’s homepage would sell for hundreds of dollars, but an ad on a blog shown to the same person would be some for 40 cents. If it is really about the person and the audience, it shouldn’t matter what page that person it on. We are trying to build products and get access to an audience regardless of the site itself.

????Cynthia Breazeal: Jibo is building the world’s first family robot. It’s like R2D2 and an iPad had a baby. It’s the world’s first social robot. I founded the company in 2012 and now is the time to bring it to the world.

????How would you describe the stage that your company is at right now?

????SK: It’s the rise of native advertising [advertorials, essentially], but less so from a deceptive standpoint. We have fallen into this really cool space. It used to be that people thought online advertising would never work because it wasn’t good for the user experience. Now we are evolving toward an experience where advertising doesn’t stand in opposition with the content. If the ads are good, you’ll engage with them.

????CB: Now we are going from the prototype to the actual manufacturer. Making that switch is the main focus right now, as well as finishing the software and getting the hardware manufactured. We are also looking to develop our developer community. We are busy. It is a lot of engineering, but we are cranking through it all.

????What were some of your initial challenges raising your first round of funding?

????SK: As much as it wasn’t fun raising money in the middle of the recession, it is what enabled us to succeed. At the time there were not as many companies getting started. We raised $2 million in angel funds that helped us create and find a business. We used that as largely innovation money, so when we went to VCs for our first funding round we were ready to create a product and enter the market. It’s important to find people that want to invest in you and are willing to change our strategy a bunch and help you find a product that works. I think a lot of people write off that support. If you can find seed investors, angel investors who really believe you, there is not a better situation.