????百度公司（Baidu Inc）首席財(cái)務(wù)官李昕晢本周三表示，很快，互聯(lián)網(wǎng)搜索的一半將變成語(yǔ)音搜索或可視化搜索,，而不是文字搜索。這也為我們解讀百度對(duì)抗阿里巴巴（Alibaba Group Inc.）的最新之舉——與另外兩家中國(guó)公司剛剛簽定一份8億美元的協(xié)議——提供了新的視角,。

????兩個(gè)月前,，百度、騰訊（Tencent Holdings Ltd）和中國(guó)最大的商業(yè)地產(chǎn)公司大連萬(wàn)達(dá)（Dalian Wanda）共同組建了一家合資公司,，據(jù)說(shuō)這家公司將成為阿里巴巴（Alibaba）的競(jìng)爭(zhēng)對(duì)手,。不過(guò)對(duì)于兩家中國(guó)最大的科技巨頭和一家購(gòu)物中心運(yùn)營(yíng)商為何會(huì)走到一起，目前沒(méi)有更多的細(xì)節(jié)可供參考,。在《財(cái)富》（Fortune）近日在香港召開(kāi)的“最具影響力女性論壇”（Most Powerful Women’s Forum）上,，李昕晢提供了一些新的線(xiàn)索。

????她在接受《財(cái)富》編輯帕蒂?塞勒斯采訪(fǎng)時(shí)表示：“移動(dòng)意味著,，人們可以在線(xiàn)下消費(fèi)時(shí)做出購(gòu)買(mǎi)選擇,。”她表示,，百度希望消費(fèi)者們憑著在商場(chǎng)里給某人的裙子照一張照片,，就能做出購(gòu)物決定，或是通過(guò)語(yǔ)音搜索就能得知附近哪能看電影,。此外也可以有一些更普通的用途,，比如“自拍看看你長(zhǎng)得像哪個(gè)電影明星？或是拍一張植物的照片看看它究竟是哪種植物,?！睘榱酥С中碌乃阉鳎俣纫呀?jīng)在深度學(xué)習(xí)項(xiàng)目上投入巨資,。

????為了應(yīng)對(duì)谷歌眼鏡,，百度也開(kāi)發(fā)了自己的創(chuàng)新產(chǎn)品“百度眼鏡”（Baidu Eye），這款產(chǎn)品也支持新的搜索技術(shù),，只不過(guò)與其說(shuō)它是“百度眼鏡”,，還不如叫“百度耳”比較確切。李昕晢表示,，“百度眼鏡”和谷歌眼鏡的不同之處在于,，它沒(méi)有鏡片——部分原因是因?yàn)楹芏嘀袊?guó)年輕人的視力較差，因此像谷歌眼鏡那樣的鏡片屏幕在中國(guó)是不實(shí)用的,。因此,，“百度眼鏡”會(huì)通過(guò)聲音把搜索結(jié)果傳導(dǎo)到耳機(jī)里,。不要小瞧了“附近哪有賣(mài)耐克鞋的地方”這種小問(wèn)題，它在中國(guó)大有市場(chǎng),。這樣一來(lái),，百度的新技術(shù)就與大連萬(wàn)達(dá)的實(shí)體商場(chǎng)巧妙地結(jié)合起來(lái)，成了阿里巴巴的有力對(duì)手,。

????李昕晢曾在通用汽車(chē)公司（General Motors Corp.）工作多年,，后來(lái)于2008年加盟百度。李昕晢也是菲利普莫里斯國(guó)際公司（Philip Morris International）的董事會(huì)成員之一,，而且也是第一位躋身《財(cái)富》美國(guó)100強(qiáng)企業(yè)董事會(huì)的中國(guó)女性,。

????李昕晢表示，她預(yù)計(jì)移動(dòng)搜索業(yè)務(wù)的收入很快就會(huì)超過(guò)PC搜索,。上個(gè)季度,，百度的移動(dòng)端收入已經(jīng)占到總收入的36%。在《財(cái)富》編輯塞勒斯的追問(wèn)下,，李昕晢表示,，這個(gè)數(shù)字還在以每季度5個(gè)百分點(diǎn)的速度增長(zhǎng)。（財(cái)富中文網(wǎng)）

????譯者：樸成奎

????Baidu Inc.’s finance chief Jennifer Li said Wednesday half of Internet searches will soon be audio or visual instead of text, offering a new perspective on an $800 million deal between Baidu and two other companies in China to take on e-commerce giant Alibaba Group Inc. .

????Two months ago Baidu teamed up with Tencent Holdings Ltd and Dalian Wanda, China’s largest commercial property owner to form a venture that was billed as a competitor to Alibaba, but which lacked details about why two of the country’s largest tech giants and a mall operator were joining forces. At Fortune’s Most Powerful Women’s forum in Hong Kong, Li offered new clues.

????“Mobile means people can make purchasing decisions on offline consumption,” she said on stage in an interview with Fortune’s Pattie Sellers. She said Baidu expects consumers to making shopping decisions using photos of someone’s dress in the mall, or a voice search of where to see a movie nearby, in addition to the more ordinary uses like “taking picture of yourself, and what movie star do you resemble? Or take picture of a plant, what is it?” Baidu has pumped money into deep learning programs to support the new searches.

????Baidu Eye, the company’s answer to Google Glass, is also supporting the new search ventures. Only it’s not so much an Eye as an Ear. Li said Baidu’s device, in contrast to Google’s, is ear-mounted–in part, because so many Chinese young people have poor eyesight, making an eye screen impractical. Instead, a voice command delivers search results into the ear-piece. The market for, Where to buy Nike shoes nearby?is a big one in China, and one that ties Baidu’s contraption back to its goal of bridging online search into Dalian Wanda’s brick-and-mortar malls to take on Alibaba.

????A veteran of General Motors Corp. , who moved to China’s leading search company in 2008, Li sits on the board of Philip Morris International and is the first Chinese woman to serve on a Fortune 100 company board.

????Li said she expects revenue from mobile searches to surpass PC searches soon. In the latest quarter, mobile revenue was 36% of total revenue. When pressed by Fortune’s Sellers, Li said it was growing at five points each quarter.