????（2）蘋(píng)果地圖

????2012年推出的“蘋(píng)果地圖”也被證明是一個(gè)失敗之作。蘋(píng)果希望通過(guò)構(gòu)建自己的免費(fèi)地圖應(yīng)用,，使iOS 6用戶擺脫對(duì)谷歌（Google）的依賴(lài),。不過(guò)盡管蘋(píng)果地圖是款漂亮的產(chǎn)品，它的功能卻并不完全可靠,。除了“無(wú)頭路”的問(wèn)題,，駕駛方向也不靠譜。由于用戶的抱怨達(dá)到了“群情激憤”的程度,，CEO蒂姆?庫(kù)克只好公開(kāi)道歉,。他在一份聲明中表示：“蘋(píng)果公司努力研制世界級(jí)的產(chǎn)品，為我們的顧客提供最好的體驗(yàn),。但是我們上周發(fā)布的地圖應(yīng)用卻沒(méi)能實(shí)現(xiàn)這個(gè)承諾,。”更令人吃驚的是,，庫(kù)克還建議用戶先使用其它替代地圖產(chǎn)品,，包括谷歌、諾基亞（Nokia）,、Bing和MapQuest等,。

????2. Apple Maps

????Apple Maps, introduced in 2012, turned out to be a mess. The company cut ties with Google by building its own free mobile maps for iOS 6 users. But while it looked pretty, it wasn't entirely functional. Roads led no where. Driving directions were suspect. Complaints reached such a frenzy that CEO Tim Cook publicly apologized. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers," he said in a statement. "With the launch of our new Maps last week, we fell short on this commitment." Even more astounding, Cook mentioned alternative mapping products to use, including Google, Nokia, Bing and MapQuest.