英特爾總裁解讀可穿戴設(shè)備
????在可穿戴設(shè)備領(lǐng)域,,你們正在同三星(Samsung)競(jìng)爭(zhēng)嗎,?他們最近也發(fā)布了自己的平臺(tái)。 ????三星推出了一款可穿戴設(shè)備產(chǎn)品,,并試圖吸引開(kāi)發(fā)者使用他們的平臺(tái),。他們更想讓開(kāi)發(fā)者來(lái)編寫(xiě)應(yīng)用,因?yàn)楫?dāng)下的大多數(shù)應(yīng)用實(shí)際上都是三星自己編寫(xiě)的,。他們想要將平臺(tái)拓展成為業(yè)界標(biāo)準(zhǔn)的開(kāi)放界面,,供每個(gè)人使用。而我們則匯集了所有想要打造可穿戴設(shè)備,,與三星競(jìng)爭(zhēng)的人,。所以在本質(zhì)上我們類似于在說(shuō):嘿,我們可以給你所需的硬件,、傳感技術(shù)平臺(tái)和軟件,,你來(lái)打造你自己的產(chǎn)品。所以我們覺(jué)得自己的機(jī)制更為通用,。三星只給自己的產(chǎn)品做開(kāi)發(fā),,而我們讓大家都來(lái)做開(kāi)發(fā)。 ????三星似乎認(rèn)為他們的方式更加開(kāi)放,,甚至希望其他生產(chǎn)商也使用這個(gè)平臺(tái),。 ????我認(rèn)為這是三星自己的想法,我不知道其他人是否會(huì)這么做,。蘋(píng)果在走自己的路,,顯然,他們剛剛發(fā)布了自己的產(chǎn)品,。我不知道人們會(huì)不會(huì)按照三星的路線走,,但這是一個(gè)正確的目標(biāo)。 ????我知道落到實(shí)際產(chǎn)品上,,英特爾總有一些不可知論的意味,,但是在可穿戴領(lǐng)域,,你覺(jué)得有哪些產(chǎn)品將會(huì)真正蓬勃發(fā)展起來(lái)? ????以我的經(jīng)驗(yàn)來(lái)看,,這個(gè)行業(yè)中獲得突破性進(jìn)展的產(chǎn)品都是能夠讓人們彼此聯(lián)系,、互相交流的。我真地會(huì)時(shí)刻關(guān)注我的心率嗎,?不,但我想要不掏出手機(jī)就看到短信,。我看過(guò)一些可穿戴設(shè)備,,它們有非常私密的顯示功能,其中一些用到了觸覺(jué)技術(shù)(這是一種利用振動(dòng)等觸覺(jué)感受的技術(shù)),。如果你能開(kāi)發(fā)出一種擁有觸覺(jué)反饋功能的可穿戴設(shè)備,,讓我觸摸到千里之外的其他人——比如我做出一個(gè)擁抱,設(shè)備就會(huì)環(huán)抱著你——那絕對(duì)棒極了,。人們想要聊天,,他們想要交談、發(fā)短信,,我認(rèn)為這是關(guān)鍵,。我覺(jué)得開(kāi)發(fā)者還沒(méi)有研發(fā)出那些用手機(jī)無(wú)法實(shí)現(xiàn)的功能,因此他們還需要做得更多,,而不僅僅是讓可穿戴設(shè)備的外型更加時(shí)尚,。(財(cái)富中文網(wǎng)) ????(出于長(zhǎng)度和表述清晰性的考慮,采訪內(nèi)容已經(jīng)過(guò)編輯) ????譯者:嚴(yán)匡正 |
????On the wearables side are you competing with Samsung now, since they recently launched their own platform? ????Samsung has a product and they are attracting developers to their platform. So they’re more about getting developers to actually write apps, because most of the apps for that device are actually Samsung-written today. They want to extend it to become the de facto standard open interface for everyone. We’re about getting all the people who want to compete with Samsung to be able to build devices. So we’re kind of down at the guts level saying, hey, we can give you the hardware, the sensor platform, the software you need to go build your own one. So our point of view on it is we’re more generic. We’re about enabling the masses to be able to do the kinds of things that Samsung’s doing for their own products. ????They seem to say they’re taking a much more open approach and want even other manufacturers to use it. ????I think that’s what they want but I don’t know if other people will do it. So Apple will do what Apple is doing, which apparently they announced a moment ago. I don’t know if people will go Samsung’s route but it’s the right objective. ????I know Intel is somewhat agnostic on the actual products, but what do you think is going to really take off on the wearables side? ????In my experience in this industry the things that have been breakthrough have all been about connecting human beings to each other, communicating with each other. Do I really care about my heart rate all the time? But the fact I can get my text messages without looking at my phone. There’s others in the world that I’ve seen that have private display on the inside, and there’s some that have haptics (technology that uses the sense of touch like vibrations, for example). If you can make it so that I could touch somebody remotely through a wearable because it has haptic feedback—like I could give a hug and it would touch you or pinch you—that would be killer. People want to chitchat, they talk, they text. I think that’s it. I think that they don’t do anything that your phone can’t do yet and they need to do something more, not only be more stylish. ????(Interview was edited for length and clarity) |
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