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福喜丑聞令麥當(dāng)勞收入銳減

福喜丑聞令麥當(dāng)勞收入銳減

Phil Wahba 2014-08-05
這家全球最大的快餐連鎖公司今年很可能難以達(dá)到收入預(yù)期,。美國(guó)低迷的銷(xiāo)量已經(jīng)讓它焦頭爛額,,而中國(guó)市場(chǎng)原本是其少數(shù)亮點(diǎn)之一。但福喜丑聞給了麥當(dāng)勞當(dāng)頭一擊,。

????麥當(dāng)勞(McDonald’s)在周一表示,,中國(guó)政府對(duì)其在華主要供應(yīng)商進(jìn)行的調(diào)查,,使該快餐連鎖店在多個(gè)市場(chǎng)的銷(xiāo)售遭受打擊。麥當(dāng)勞十分之一的銷(xiāo)售額來(lái)自這些市場(chǎng),。這意味著,,這家全球最大的快餐連鎖公司今年很可能難以達(dá)到收入預(yù)期。

????上個(gè)月,上海的電視臺(tái)播放了一期暗訪節(jié)目,,之后監(jiān)管部門(mén)關(guān)閉了上海福喜食品有限公司(Shanghai Husi Food Co Ltd),,它隸屬于總部位于伊利諾伊州的福喜集團(tuán)(OSI Group)。在節(jié)目,,出現(xiàn)了大量該公司違反食品安全規(guī)定的視頻,,包括將過(guò)期肉重新包裝等。麥當(dāng)勞和美國(guó)同行百勝餐飲集團(tuán)(Yum Brands Inc),,[旗下?lián)碛锌系禄↘FC),、必勝客(Pizza Hut)、塔可鐘(Taco Bell)等]均立即采取措施,,撇清與該供應(yīng)商的關(guān)系,。

????近日麥當(dāng)勞在一份監(jiān)管文件中首次對(duì)該事件發(fā)表了意見(jiàn),。文件稱:“受福喜丑聞的影響,,麥當(dāng)勞在中國(guó)、日本和其他某些市場(chǎng)的業(yè)務(wù),,受到嚴(yán)重的負(fù)面影響,。由于中國(guó)供應(yīng)商的問(wèn)題,公司2014年的全球同店銷(xiāo)售預(yù)測(cè)‘岌岌可?!?。”麥當(dāng)勞表示,,目前還無(wú)法估算該事件對(duì)2014年業(yè)績(jī)的最終影響,。

????美國(guó)低迷的銷(xiāo)量已經(jīng)讓麥當(dāng)勞焦頭爛額,因此,,它無(wú)法承受中國(guó)市場(chǎng)銷(xiāo)售放緩的后果,,因?yàn)橹袊?guó)市場(chǎng)是其少數(shù)的亮點(diǎn)之一。麥當(dāng)勞未單獨(dú)公布中國(guó)市場(chǎng)的銷(xiāo)售情況,,但在2014年上半年,,亞太地區(qū)、中東和非洲市場(chǎng)為麥當(dāng)勞貢獻(xiàn)了23.6%的銷(xiāo)售額和16.8%的營(yíng)業(yè)利潤(rùn),。據(jù)彭博社(Bloomberg)之前報(bào)道,,麥當(dāng)勞準(zhǔn)備本周恢復(fù)在中國(guó)出售牛肉和雞肉食品。麥當(dāng)勞周一股價(jià)下跌了0.6%,,自對(duì)福喜的調(diào)查公開(kāi)以來(lái),,其股價(jià)累計(jì)下跌了約5.5%。(財(cái)富中文網(wǎng))

????翻譯:劉進(jìn)龍/汪皓

????A government probe in China into a major McDonald’s supplier there is slamming the hamburger chain’s sales in markets that generate one-tenth of its sales, the company said on Monday. The setback could mean the world’s biggest fast-food chain won’t make its numbers this year.

????Regulators last month shut down Shanghai Husi Food Co Ltd, a unit of Illinois-based OSI Group, after a local Chinese TV broadcast aired an incriminating documentary. The program showed footage of meat safety violations, including repacking old meat, among other wrongdoings. McDonald’s and U.S.-based peer Yum Brands Inc, which is the parent of KFC, Pizza Hut and Taco Bell, both immediately sought to distance themselves from the supplier.

????“As a consequence, McDonald’s businesses in China, Japan and certain other markets are experiencing a significant negative impact to results,” McDonald’s said in a regulatory filing.in its first comments about the contretemps “As a result of the China supplier issue, the Company’s global comparable sales forecast for 2014 is now at risk.” McDonald’s said it can’t yet estimate the effect of the episode on its 2014 results.

????But McDonald’s, which has been grappling with lackluster sales in the United States, can scarcely afford a slowdown in sales in China, a rare bright spot for the company. McDonald’s does not break out China sales separately, but the company derived 23.6% of sales and 16.8% of its operating profit from the Asia/Pacific, Middle East and Africa region in the first half of 2014. Bloomberg reported earlier that McDonald’s was poised to resume selling beef and chicken in China this week. Shares fell 0.6%, bringing the total loss in its stock price to about 5.5% since the probe became publicly known.

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