????麥當(dāng)勞（McDonald）的新版吉祥物Happy一直被戲稱為“太嚇人”，至少在一些觀察家看來(lái)的確如此：擬人的大牙齒,；瘋狂凸出的大眼睛,；還有纖細(xì)得有些怪異的胳膊。而這個(gè)吉祥物的另一面也令人擔(dān)憂：這很明顯是焦點(diǎn)小組驅(qū)動(dòng)的公司官僚機(jī)構(gòu)為了滿足內(nèi)部支持者們的產(chǎn)物,，而不是來(lái)自一支創(chuàng)意團(tuán)隊(duì)的原創(chuàng)作品,。

????吉祥物Happy明顯受到海綿寶寶的啟發(fā)，不難想象,，它肯定經(jīng)過(guò)了一遍又一遍地測(cè)試,，接受了一系列顧問的嚴(yán)格審查，并且不斷調(diào)整,，直到?jīng)]有人感到被冒犯,。但這只是在它未公開亮相之前。Happy公布以后,，幾乎所有人都感覺不舒服,。但令人恐懼的Happy并不不是一個(gè)人人。讓我們來(lái)看看還有哪些令消費(fèi)者不寒而栗的吉祥物吧,。

????McDonald's (MCD, Fortune 500) new mascot, Happy, has been called "terrifying." And so it is, at least to some observers, what with its oversized, human-looking teeth; its crazed, bulging eyes; and its freakishly attenuated arms. But it's disturbing on another level, too: it was clearly the work of a focus-group-driven corporate bureaucracy trying to satisfy a lot of internal constituencies, as opposed being the original work of a creative team.

????Obviously inspired in part by Spongebob Squarepants, it's easy to imagine that Happy was tested and retested, subjected to the scrutiny of a battery of consultants, and tweaked and retweaked until nobody was offended. That was until it was unleashed on the public -- at which point nearly everybody was offended. But as horrifying as Happy might be, he's got lots of company. See who else makes consumers squirm.