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貝寶CTO預(yù)言“密碼將死”:身份驗證變革蘊商機

貝寶CTO預(yù)言“密碼將死”:身份驗證變革蘊商機

Chanelle Bessette 2014年05月15日
貝寶首席技術(shù)官詹姆斯?巴雷斯將終身學(xué)習(xí)作為自己的習(xí)慣,。他認(rèn)為,業(yè)界中很有意思的一個領(lǐng)域是向替代性身份驗證方式的轉(zhuǎn)變,,其中有很多發(fā)展機遇,。換句話說,這個發(fā)展帶來的結(jié)果就是“密碼之死”,。
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貝寶首席技術(shù)官詹姆斯?巴雷斯

????詹姆斯?巴雷斯在舊金山灣區(qū)長大,,所以他自學(xué)電腦編程語言這件事也就沒那么不尋常了,,完全符合人們對硅谷社區(qū)的標(biāo)準(zhǔn)印象。這條路很適合他:他后來前往斯坦福大學(xué)(Stanford University)學(xué)習(xí)機械工程,,之后留校當(dāng)了一名程序員,。

????巴雷斯當(dāng)時對電子商務(wù)系統(tǒng)非常感興趣,因此,,無論客戶是大公司還是非營利組織,,他都有著相關(guān)系統(tǒng)的開發(fā)經(jīng)驗。要問他當(dāng)時的目標(biāo)是什么,?那就是,,實現(xiàn)電子商務(wù)自動付款。由于他在這個行業(yè)的相關(guān)經(jīng)驗,,他之后進(jìn)入了eBay工作,。在那里,他創(chuàng)建了這家公司的核心運營系統(tǒng),,還實現(xiàn)了規(guī)?;?/p>

????兩年半前,,巴雷斯調(diào)任至eBay的子公司貝寶(PayPal),,擔(dān)任首席技術(shù)官。他認(rèn)為,,這個職位的目標(biāo)在于幫助世界各地的人們在全球化市場的大環(huán)境中參與電子商務(wù),從中淘金,。

????《財富》雜志(Fortune)近日采訪了45歲的巴雷斯,。

????1.你最欣賞的科技業(yè)內(nèi)人士是誰?為什么,?

????我最欽羨的兩位是谷歌(Google)的拉里?佩奇和謝爾蓋?布林,。他們在谷歌的早期發(fā)展階段就對公司未來的發(fā)展方向作好構(gòu)想,自此以后,,他們一直實現(xiàn)構(gòu)想的路途上挑戰(zhàn)極限,,努力做得更好。

????2.你最欣賞的公司是什么,?原因是什么,?

????我很佩服蘋果公司(Apple)所取得的成就。它的產(chǎn)品工藝精湛,,還將不同產(chǎn)品精簡地整合在了一起,。它一直在消費科技領(lǐng)域開辟新的疆域。

????3.你對科技的哪個領(lǐng)域最感興趣,?

????如今我最為感興趣的科技新興事物是可穿戴科技設(shè)備和“物聯(lián)網(wǎng)”(Internet of Things),。物聯(lián)網(wǎng)的發(fā)展將給小型計算設(shè)備的進(jìn)化帶來新突破和實用的新改變,。同時,物聯(lián)網(wǎng)也將給身份識別和安全保護(hù)領(lǐng)域帶來新的發(fā)展機遇,。

????4. 對于想進(jìn)入您這一行的人,,您有什么建議?

????終身學(xué)習(xí),。要努力解決那些最困難的問題,。永遠(yuǎn)不要滿足于現(xiàn)狀。跟優(yōu)秀的人為伍,。

????5.您得到過的最佳建議是什么,?

????我所收到的最好的建議是,“隨遇而安”,。在我的職業(yè)生涯中,,我遇到了相當(dāng)多困難和讓人困惑的狀況,而且并不是每起狀況中,,都有豐富的數(shù)據(jù)讓你理解問題根源,。一個人必須學(xué)會如何運用有限的數(shù)據(jù)、自己的經(jīng)驗和直覺,,堅定地做出艱難的決定,。

????6. 你想要解決的下一個重大項目是什么?

????我認(rèn)為,,如今業(yè)界中很有意思的一個領(lǐng)域是向替代性身份驗證方式的轉(zhuǎn)變,,其中有很多發(fā)展機遇。換句話說,,這個發(fā)展帶來的結(jié)果就是“密碼之死”,,而且,實現(xiàn)這個目標(biāo)變得越來越可行,。

????7.貴公司的業(yè)務(wù)在當(dāng)下面臨著哪些挑戰(zhàn),?

????我們?nèi)缃袼鎸Φ氖侨诤虾秃喕娮又Ц逗碗娮由虅?wù)的良機。移動技術(shù)和移動設(shè)備的發(fā)展給消費者提供了各種全新的支付方式,?;仡櫄v史,我們可以發(fā)現(xiàn),,人類首先發(fā)明的交易系統(tǒng)是以貨易貨,;之后出現(xiàn)了貨幣,然后我們開發(fā)了更為廣泛的信貸形式,。如今,,我們正身處于支付方式的另一歷史性轉(zhuǎn)變過程中。我們面臨的挑戰(zhàn)是確保產(chǎn)品與人們密切相關(guān),簡單,,全球通用,。

????許多公司都意識到了當(dāng)下正在發(fā)生的這個根本性變革,而且一直努力利用這個機遇,。長期以來,,我們也十分認(rèn)同這個長期發(fā)展遠(yuǎn)景,而且也在堅持投資開發(fā)新的支付方式,。我們并不擔(dān)心競爭,,而是更多地在“如何以最快的速度推出產(chǎn)品”這一點上下功夫。無論是移動支付,、在線支付,,還是店內(nèi)支付,我們都開拓創(chuàng)新,,探索全新的端到端支付體驗,。

???

????James Barrese grew up in the San Francisco Bay Area, and so it was not unusual -- expected, really, given the Silicon Valley stereotype -- for him to start teaching himself computer programming. It served him well: He went on to study mechanical engineering at Stanford University and eventually become a programmer for the university.

????E-commerce systems were of great interest to Barrese, and he worked on them for large companies and nonprofit organizations alike. His goal? Figure out a way to automate payments. The experience helped him land a position at eBay (EBAY), where he built and scaled the company's core operating system.

????Two and half years ago, Barrese moved to eBay's PayPal subsidiary and became the company's chief technology officer. The role, he says, is a way to help people around the world participate in e-commerce and earn money in a global market.

????Barrese, 45, spoke with Fortune.

????1. Who in technology do you admire most? Why?

????I really admire Larry Page and Sergey Brin at Google. Back in the very early days of Google, they set a vision for what they wanted to do, and ever since then, they have been pushing the envelope.

????2. Which companies do you admire? Why?

????I admire what Apple has accomplished. The craftsmanship, and simple integration of their products, has been groundbreaking for the consumer adoption of technology.

????3. Which area of technology excites you most?

????I'm really excited with what's happening in wearables and the "Internet of Things." The Internet of Things work will be creating breakthroughs and useful innovation in small computing devices. There are some great opportunities with identity and security here.

????4. What advice would you give to someone who wants to do what you do?

????Always be learning. Try to solve the hardest problems. Never be satisfied with the status quo. Surround yourself with great people.

????5. What is the best advice you ever received?

????The best advice I ever received is "to become comfortable with the uncomfortable." Throughout my career, I've been thrown into many difficult and ambiguous situations, and there isn't always a lot of data to help figure out exactly what's going on. You have to learn how to make hard and tough decisions with the limited data you have, your experience, and your gut.

????6. What's the next big project you want to tackle?

????I think the shift to alternative forms of authentication is a really interesting space and has a lot of opportunity. It's the "death of the password," and it's becoming feasible.

????7. What challenges are facing your business right now?

????What we have is the opportunity to converge and simplify payments and commerce. Through mobile technologies and devices, consumers will have new ways of paying. Looking back through history, first we had barter system, then currencies, and then we developed broader forms of credit. We're in the middle of another historic shift in the way people pay. Our challenge is in making something relevant, simple, and global.

????Many companies recognize the fundamental shift that's happening and have been working to take advantage of the opportunity. We've held this vision for a long time and have been investing in new modes of payment. We're not worried about competition, but more so about, "How fast can we make this happen?" Whether it's on mobile, online, or in-store, we're tackling a new end-to-end payments experience.

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