????但一個(gè)經(jīng)常被忽視的,、無(wú)人機(jī)技術(shù)真正可能造福Facebook的領(lǐng)域,，是反向移動(dòng)的數(shù)據(jù)。現(xiàn)在,，F(xiàn)acebook擁有關(guān)于用戶的海量數(shù)據(jù),，但對(duì)于它尚未占據(jù)的市場(chǎng)，F(xiàn)acebook知之甚少,。相比之下,，谷歌的收購(gòu)行動(dòng)以及它與第三方的獨(dú)家協(xié)議為它提供了各種各樣的信息，從驅(qū)動(dòng)谷歌地圖（Google Maps）的豐富地理空間數(shù)據(jù),，到那些使用其Nest智能家居技術(shù)的用戶的能源使用和生活習(xí)慣,，提供了有用得多的世界概況，以及更廣泛的谷歌能提供的服務(wù),。

????隨著無(wú)人機(jī)群上天,，F(xiàn)acebook可以開始自行搜集專有地理空間數(shù)據(jù)、航空影像,、流量數(shù)據(jù)以及氣象數(shù)據(jù),，同時(shí)還能將上述信息集成到新產(chǎn)品中，或者賣給有需要的企業(yè),，就像谷歌所做的一樣,。至少對(duì)于無(wú)人機(jī)是如此。其它一些公司也宣稱打算這么干,。

????邦杰說(shuō)：“對(duì)于Facebook,、谷歌等公司而言，他們知道自己在這個(gè)領(lǐng)域需要一個(gè)立足點(diǎn),。另外還有許多類似的領(lǐng)域,，他們必須在那些領(lǐng)域展開競(jìng)爭(zhēng)，以掌握相關(guān)技術(shù)?，F(xiàn)在,，他們并不清楚這些技術(shù)到底有什么用。沒(méi)有人真正清楚,?！?/p>

????Facebook花費(fèi)2000萬(wàn)美元收購(gòu)Ascenta，從而獲得無(wú)人機(jī)領(lǐng)域的入場(chǎng)券,，據(jù)報(bào)Facebook原本打算以三倍的價(jià)格收購(gòu)泰坦,。谷歌收購(gòu)泰坦的條款尚未披露,，但無(wú)論最終的收購(gòu)價(jià)是多少，很可能都將值回票價(jià),。這兩樁收購(gòu)案引起了其它無(wú)人機(jī)公司的關(guān)注,。這些公司大都是小型私人企業(yè)，掌握著各種競(jìng)爭(zhēng)性技術(shù),，等著看客戶——又或是未來(lái)的企業(yè)霸主——將如何利用這些技術(shù),。

????邦杰表示，隨著美國(guó)聯(lián)邦航空管理局（FAA）以及其他民航當(dāng)局開始放寬政策,，允許無(wú)人機(jī)在民用空域進(jìn)行商業(yè)運(yùn)營(yíng),，更多的無(wú)人機(jī)技術(shù)收購(gòu)案似乎注定即將上演。他們不只是形象工程,，而是有競(jìng)爭(zhēng)力的技術(shù)組合的必要組成部分,。

????談到最近的收購(gòu)案，邦杰說(shuō)：“對(duì)這些公司而言,，這些收購(gòu)案都是極佳的戰(zhàn)略舉措,。我不知道WhatsApp的估值究竟為什么那么高，我完全無(wú)法想象,。但這些——虛擬現(xiàn)實(shí)顯示器Oculus Rift；Facebook與谷歌進(jìn)行的這兩樁無(wú)人機(jī)收購(gòu)案,；大量與可穿戴設(shè)備相關(guān)的技術(shù),；陸地、海上和空中自動(dòng)機(jī)器人系統(tǒng),；以及與運(yùn)算所有獲得的數(shù)據(jù)有關(guān)的技術(shù)——這些都是下一輪競(jìng)爭(zhēng)大戰(zhàn)中所需要的武器,。“（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航

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????But one oft-overlooked area where UAS technology could really be a boon for Facebook is in data moving the other direction. Right now, Facebook owns mountains of data on its users, but relatively little on the parts of the world that aren't already connected to Facebook. Comparatively, Google's acquisitions and exclusive deals with third parties provide it with everything from the rich trove of geospatial data that powers Google Maps to the energy use and living habits of those using its Nest smart home technology, providing a far more robust picture of the world and a wider range of services it can provide.

????With a fleet of UAS in the sky, Facebook could begin gathering its own proprietary geospatial data, aerial imagery, traffic data, meteorological data -- information that it could then integrate into new products or sell to companies that need it, much like Google does and other companies threaten to do, at least with regard to drones.

????"For Facebook and Google and those guys, they know they need a toehold in this space," Bünger says. "There are a hundred other areas like that where they're having to compete now to get a toehold in the technology, and they can't really know right now what they're going to use it for. Nobody really knows."

????At $20 million, Facebook found its way into the drone space for a third of what it was reportedly going to pay to acquire Titan. The terms of Google's purchase of Titan haven't yet been disclosed, but whatever the final figure, it will likely be worth it. The acquisitions certainly have the attention of the rest of the drone industry, which now largely consists of small, privately held companies sitting on various competing technologies that are waiting to see how customers -- or perhaps future corporate overlords -- will put them to work.

????With the FAA and other civil aviation authorities moving toward policies that allow for the commercial operation of drones in civilian airspace, it seems a foregone conclusion at this point that more drone technology acquisitions are in the offing, Bünger says. They're not just vanity projects, but necessary pieces of a competitive technology portfolio.

????"For these companies these are very well-placed strategic bets," Bünger says of the recent acquisitions. "I don't know why in the world WhatsApp was valued the way it was, I can't even imagine. But these things -- Oculus Rift; both of these drone acquisitions by Facebook and Google; a lot of this technology that has to do with wearables; autonomous robotic systems on land, sea, and air; technologies that have to do with crunching all the data that you get from all these things -- those are the weapons you need to have with you going into the next competitive battles."????????