????穆斯克寫(xiě)道，特斯拉公司之所以決定使用直銷(xiāo)模式，很大程度上是由于它認(rèn)為,，經(jīng)銷(xiāo)商在推廣傳統(tǒng)汽油汽車(chē)還是推廣電動(dòng)汽車(chē)上存在根本的利益沖突,，因?yàn)槠蛙?chē)幾乎貢獻(xiàn)了他們的所有利潤(rùn)，而電動(dòng)汽車(chē)幾乎沒(méi)有任何利潤(rùn),。

????穆斯克還指出,，經(jīng)銷(xiāo)商之所以不愿意銷(xiāo)售電動(dòng)汽車(chē)，還因?yàn)樘厮估男录夹g(shù)要求經(jīng)銷(xiāo)商必須投入額外的人員培訓(xùn),；另外,，特斯拉電動(dòng)車(chē)相對(duì)汽油車(chē)的保養(yǎng)成本更低，這一點(diǎn)非常重要——經(jīng)銷(xiāo)商的大部分利益來(lái)自維修保養(yǎng)等服務(wù),。因此,，“他們必然會(huì)賣(mài)容易賺錢(qián)的車(chē)，而新公司就GAME OVER了”,。

????穆斯克還指出,，像菲斯科和Coda等嘗試通過(guò)經(jīng)銷(xiāo)商系統(tǒng)賣(mài)車(chē)的電動(dòng)汽車(chē)創(chuàng)業(yè)公司最終都失敗了。

????就連傳統(tǒng)汽車(chē)廠商也很難吸引經(jīng)銷(xiāo)商去賣(mài)自己的電動(dòng)汽車(chē),。據(jù)汽車(chē)網(wǎng)站Edmunds.com今年2月報(bào)道,，通用汽車(chē)子品牌凱迪拉克的首款插電式混動(dòng)豪車(chē)ELR就遇到了經(jīng)銷(xiāo)商集體“罷售”的尷尬。凱迪拉克在美國(guó)的940家經(jīng)銷(xiāo)商中,，有近半決定不銷(xiāo)售2014款ELR,。

????高德納介紹道，2013年美國(guó)大約賣(mài)出了94,000臺(tái)電動(dòng)汽車(chē),。其中新澤西州占2%到3%,，成為全美購(gòu)買(mǎi)電動(dòng)汽車(chē)的第十大州。

????高德納說(shuō)：“新澤西是一個(gè)相當(dāng)大的市場(chǎng),，雖然現(xiàn)在還不清楚其中有多大比例的銷(xiāo)量來(lái)自特斯拉,，但他們肯定占有一席之地。但至少現(xiàn)在來(lái)說(shuō),，這次修法給他們關(guān)上了一扇機(jī)會(huì)之窗,，而且是非常重要的一扇?！保ㄘ?cái)富中文網(wǎng)）

????譯者：樸成奎

????Tesla is determined to use the direct sales model largely because the company believes that dealers have a fundamental conflict of interest between promoting gasoline cars, which makes up nearly all of their revenue, and electric cars, which constitute virtually none, Musk wrote.

????Dealers aren't incentivized to sell EVs, Musk argued, because their new technology require additional employee training and less maintenance -- critical, because most dealer profits are made by servicing vehicles. "Inevitably, they revert to selling what's easy and it is game over for the new company," Musk wrote.

????Other electric car startup companies, such as Fisker and Coda, tried to use the auto dealer system. All failed, Musk wrote.

????Even incumbent automakers have had difficulty compelling dealers to sell electric vehicles. Cadillac, owned by General Motors, has had its own problems motivating dealers to sell its luxury ELR plug-in hybrid, the brand's first such vehicle. Nearly half of Cadillac's 940 dealers in the U.S. decided not to sell the 2014 ELR, according to a February Edmunds report.

????About 94,000 electric vehicles were sold in the U.S. in 2013, Gartner said. Two to three percent of those U.S. EV sales were in New Jersey, making it the tenth-largest state in terms of electric vehicle purchases, he added.

????"New Jersey is a reasonably large market, and while it's not clear what percentage of those sales were from Tesla, they definitely had a presence," Gartner said. "At least for now, it closes one window [of opportunity] for them -- an important one."