????奧利維爾?弗朗索瓦

????菲亞特克萊斯勒汽車公司首席市場(chǎng)官。

????弗朗索瓦出生于巴黎,，在克萊斯勒（Fiat Chrysler Automobiles NV）2011年聯(lián)手說(shuō)唱歌手艾米納姆拍攝的“底特律進(jìn)口”汽車廣告中,，他聲名鵲起。最近,，他正忙于從事他所謂的品牌三角戰(zhàn)略：菲亞特邀請(qǐng)嘻哈歌手吹牛老爹代言商業(yè)廣告,，吹牛老爹推出新款“Aquahydrate”水飲料，說(shuō)唱歌手法瑞爾?威廉姆斯宣傳單曲“Happy”,，三者互惠互利,。弗朗索瓦高興地承認(rèn)，沒(méi)有這樣的三角戰(zhàn)略,，菲亞特不可能獨(dú)立承擔(dān)足以吸引吹牛老爹的出場(chǎng)費(fèi),。他把菲亞特和單曲“Happy”稱為“天作之合”。（財(cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????Olivier Francois

????Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles NV,

????Paris-born Francois gained renown for Chrysler's 2011 "Imported from Detroit" campaign featuring Eminem. His latest effort is an exercise in what he calls brand triangulation: a Fiat commercial featuring P Diddy, Diddy's new "Aquahydrate" drink, and a song called "Happy" by Pharrell Williams. Without such triangulation, Francois happily conceded, the automaker couldn't have afforded to write a check large enough to engage Diddy on his own. He called the Fiat brand and "Happy" a "match made in heaven."