缺席2014底特律車展的11大看點(diǎn)

????大眾途觀 ????大眾汽車(Volkswagen)針對(duì)美國(guó)市場(chǎng)制定了非常雄心勃勃的銷售目標(biāo),,如果無(wú)法達(dá)到,相關(guān)高管就會(huì)受罰,。但它去年的業(yè)績(jī)卻相當(dāng)令人失望,,在這個(gè)看漲的市場(chǎng)里它的銷售卻一蹶不振,一年下來(lái)居然排在斯巴魯(Subaru)的后面,。一些看法公允的評(píng)論者認(rèn)為,,大眾表現(xiàn)不佳的原因之一是它在緊湊型酷越車這樣快速增長(zhǎng)的細(xì)分市場(chǎng)里缺乏競(jìng)爭(zhēng)力;至于它那款過(guò)時(shí)的途觀,,銷量只有這個(gè)市場(chǎng)銷售冠軍本田汽車(Honda)CRV的十分之一,。看樣子今年大眾的日子也不會(huì)有什么起色,,因?yàn)檫@次車展上根本看不到途觀的換代產(chǎn)品——只有沙灘版(Dune Buggy,,見(jiàn)上圖)的甲殼蟲(chóng)(Beetle)出來(lái)亮了個(gè)相。 |
????VW Tiguan ????Volkswagen has set some very ambitious sales targets for the U.S. and punishes executives when those targets aren't met. Its results last year were particularly disappointing, as VW sales fell in a rising market, and it finished the year behind Subaru. Impartial observers say one reason for VW's shortfall is that it isn't competitive in fast-growing segments like compact crossovers; its aging Tiguan sells at one-tenth the rate of the segment leader, Honda's CRV. Signaling another difficult year for VW, no evidence of a Tiguan replacement materialized in Detroit -- only the Beetle Dune Buggy (above). |