????但是黑莓要想成功翻身,，還需要程守宗在所有層面上重新考慮公司的業(yè)務(wù),。他已經(jīng)把公司高管層的許多人員換成了在硅谷沉浮多年的“老人”，比如前SAP公司高管約翰?西姆斯將負(fù)責(zé)運(yùn)營(yíng)黑莓的企業(yè)部門,。曾在索尼愛立信和ＨＴＣ供職的羅恩?盧克斯將負(fù)責(zé)設(shè)備部門,。另外到今年1月30日，艾麗西亞?凱斯的代言合同將到期了,。

????去年12月,，程守宗宣布黑莓進(jìn)行重組，將公司的軟件服務(wù)從設(shè)備中分離了出來?，F(xiàn)在他正在打造一支銷售團(tuán)隊(duì),，對(duì)金融業(yè)和醫(yī)療業(yè)等監(jiān)管行業(yè)進(jìn)行直接推銷。這些行業(yè)雖然存在很高的安全和法律門檻,，但黑莓在解決這些問題上具有天然的優(yōu)勢(shì),。“黑莓過去沒有在這方面打勝仗,，就是因?yàn)闆]有針對(duì)它的銷售團(tuán)隊(duì),。”

????但是現(xiàn)在企業(yè)市場(chǎng)的增長(zhǎng)力已經(jīng)變得像消費(fèi)市場(chǎng)一樣有競(jìng)爭(zhēng)力,。比如三星（Samsung）就推出了一款專門針對(duì)企業(yè)的安全軟件,，名叫Knox,。同時(shí)蘋果和谷歌也都在往這方面發(fā)展。

????程守宗有信心黑莓會(huì)再次崛起?，F(xiàn)在他已經(jīng)摘掉了“臨時(shí)CEO”的“臨時(shí)”這頂帽子,。但是他不會(huì)離開硅谷去加拿大的滑鐵盧——也就是黑莓的總部的所在地，因?yàn)樗f：“在這里我們離市場(chǎng)更近,，也能得到我們需要的人才?！保ㄘ?cái)富中文網(wǎng)）

????譯者：樸成奎???

????But a successful turnaround will require Chen to rethink the business at every level. Already, he has replaced a number of the company's senior managers with Silicon Valley-based tech veterans. Former SAP (SAP) executive John Sims will run the enterprise unit. Ron Louks, a veteran of both Sony Ericsson (SNE) and HTC, will head up the devices business. And as of Jan. 30, Alicia Keys is out of a job.

????In December, Chen announced a corporate reorganization that untethered the company's software services from its devices. And he's building a sales force to make a more direct pitch to regulated industries like finance and health care, which face security measures and compliance issues that BlackBerry has long been well-equipped to address. "The reason BlackBerry hasn't won it in the past is because there hasn't been a sales force on it," he said.

????But now the enterprise market is growing as competitive as the consumer market. Samsung is targeting the enterprise with a new security software called Knox. Both Apple and Google (GOOG) are making inroads as well.

????Chen has faith that BlackBerry will rise again. He has now dropped the "interim" from his title as CEO. But he's not leaving Silicon Valley for Waterloo, where the company is based. "This is where we're closer to the market and we'll get our talent," he said.