????Shutterstock打破了定價(jià)更高的華蓋創(chuàng)意圖片社（Getty Images）創(chuàng)造的商業(yè)模式；同時(shí),，近幾年來,，市場(chǎng)對(duì)數(shù)字照片的需求也在猛增,，它的發(fā)展駛上了快車道，開始贏得市場(chǎng)份額,。奧林杰認(rèn)為,，視頻也將迎來類似的發(fā)展歷程，而視頻的售價(jià)要比靜態(tài)圖片高得多,。2006年Shutterstock就開始創(chuàng)建自己的視頻圖書館,，還在2013年第二財(cái)季實(shí)現(xiàn)了與去年同期相比的銷售翻番。奧林杰說：“我覺得我們還只是剛開始,，還有很多很長(zhǎng)的路等著我們?nèi)ヌ剿?。?/p>

????奧林杰2003年創(chuàng)建了Shutterstock,，因?yàn)樗钪?dāng)時(shí)要為營(yíng)銷材料找到高品質(zhì)的素材圖片是多么不易,。2000年初，當(dāng)他要制作一個(gè)用于銷售的彈出窗口阻止程序和隱私保護(hù)軟件時(shí),，就碰上了這個(gè)問題,。他基本上沒有靠外部投資就創(chuàng)建了Shutterstock，在公司IPO后也保持著控制權(quán),。就算近日賣掉了這部分股票,，他仍然持有公司1600萬(wàn)股的股份，足以使他成為億萬(wàn)富翁,。分析師表示,，Shutterstock要保持競(jìng)爭(zhēng)力，就必須不斷擴(kuò)大自己的素材視頻和圖片庫(kù),。通過創(chuàng)建自己的檔案庫(kù),，Shutterstock已經(jīng)跑在了Corbis和Fotolia這樣的對(duì)手前面,。時(shí)尚和品味不斷在變,，廣告和網(wǎng)上營(yíng)銷所需的照片也必須跟上潮流。而在國(guó)際市場(chǎng)上開展業(yè)務(wù)也要滿足較高的要求：比如一家日本公司想要一張商人握手的照片時(shí),，他們往往希望照片上是日本人的手,。而這對(duì)一家比利時(shí)公司來說又不一定管用了。

????瑟奎因說：“商家必須滿足區(qū)域市場(chǎng)的需求,。他們擴(kuò)大自己圖片庫(kù)的速度遠(yuǎn)比其他人要快,。他們正是靠這一點(diǎn)設(shè)法取得了對(duì)競(jìng)爭(zhēng)對(duì)手的領(lǐng)先?！?/p>

????市場(chǎng)對(duì)數(shù)字圖像和視頻的需求將持續(xù)增長(zhǎng),，新興市場(chǎng)更是如此。而Shutterstock目前正好能很好地利用這種增長(zhǎng)的勢(shì)頭,。但這個(gè)市場(chǎng)發(fā)展速度極快,。眼下，一家公司正蓄勢(shì)待發(fā)，打算帶著新的創(chuàng)意挺進(jìn)網(wǎng)上素材圖片業(yè)務(wù),，或許馬上就會(huì)進(jìn)入市場(chǎng),。Shutterstock是作為一家低成本供應(yīng)商殺進(jìn)這個(gè)市場(chǎng)的，但它的持續(xù)增長(zhǎng)可能要看它能在多大程度上抵擋住不可避免的,、來自低端市場(chǎng)的挑戰(zhàn),。（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)??

????Shutterstock gained market share by disrupting the business model of higher-priced Getty Images, and took off as the demand for digital photographs surged over the last few years. Oringer thinks the same will happen with videos, which sell at much higher prices than still photos. Shutterstock started building its video library in 2006 and has seen sales double in the second quarter compared with the same period in 2012.

????"I feel like we're just getting started in a lot of ways," Oringer says. "There's a long runway ahead of us."

????Oringer launched Shutterstock in 2003 because he knew first-hand how difficult it was to find quality stock images for marketing materials. He'd run into the issue as he tried to build a business selling pop-up blockers and privacy protection software in the early 2000s. Oringer built Shutterstock largely without outside funding and maintained control of the company after its IPO. Even after the recent stock sale, Oringer still owns nearly 16 million shares of the company, a stake that has made him a billionaire. To stay competitive, analysts say Shutterstock will need to continue to grow its library of stock video and photos. Shutterstock has risen ahead of rivals such as Corbis and Fotolia by building its archive. Fashion and tastes are constantly evolving, and the photos needed for advertisements and online marketing have to keep up with the trends. Operating in international markets is also demanding: When a Japanese company wants a photo of businessmen shaking hands, they often want to feature Japanese hands. And that photo won't necessarily work for a Belgian company.

????"You have to be regionally relevant," says RBC's Sequin. "They've grown their image base much more quickly than ... others; that's where they've managed to pull ahead of some of their competitors."

????The demand for digital images and video will continue to grow, particularly in emerging markets, and Shutterstock is in a position to capitalize on that growth. But it's a fast-moving marketplace. A new company, with a new idea for online stock images, could very well be on the verge of launching. Or maybe it already has. Shutterstock was born as a low-cost disruptor, but its continued growth may depend on how well it fends off challenges that will inevitably come from the low end of the market.