6. 營銷大手筆

英菲尼迪已將總部從日本搬到了香港,，旨在彰顯其實(shí)現(xiàn)全球擴(kuò)張的雄心，同時(shí)進(jìn)一步貼近蒸蒸日上的中國大陸市場,。日產(chǎn)-雷諾公司（Nissan-Renault）的首席執(zhí)行官卡洛斯?戈恩（上圖居中）親自為新總部開張揭幕,。

林肯此前只是福特汽車的一個(gè)分公司，現(xiàn)在它將自己命名為“林肯汽車公司”（Lincoln Motor Company）,，以與母公司福特拉開一定距離,。它希望自己的銷量最終有一半來自中國，指望靠度身定制的營銷手段來實(shí)現(xiàn)這一目標(biāo),，但它卻并未遠(yuǎn)渡重洋來為這一目標(biāo)努力,。

優(yōu)勢(shì)方：英菲尼迪??

6. Symbolic marketing move

Infiniti moved its headquarters from Japan to Hong Kong to signal its global aspirations and to put it closer to the exploding Chinese market. Nissan-Renault CEO Carlos Ghosn is above center opening the new HQ.

Formerly a division, Lincoln renamed itself the Lincoln Motor Company to put some distance between it and Mother Ford. Lincoln eventually expects to get half its sales from China and is counting on its customization efforts to get it there but has made no geographic move in that direction.

Advantage: Infiniti????