2．市場(chǎng)優(yōu)勢(shì)

2013年的頭七個(gè)月,，英菲尼迪確實(shí)以59,995輛的銷量大勝林肯的45,207輛,，這個(gè)結(jié)果可能讓最富有經(jīng)驗(yàn)的市場(chǎng)觀察人士也會(huì)感到吃驚。實(shí)際上,，它們兩家的成績(jī)都不算理想,。在整體增幅高達(dá)8%的汽車業(yè)，英菲尼迪的銷量下降了9%,，林肯也下降了8%,。去年英菲尼迪的全球銷量是17萬輛，而它公開宣布的2016年銷售目標(biāo)是50萬輛,。而林肯表示不會(huì)玩這種數(shù)字游戲,，也不會(huì)公開發(fā)布任何目標(biāo)銷量。

優(yōu)勢(shì)方：英菲尼迪??

2. Market strength

It may surprise even the most experienced market observers, but Infiniti has outsold Lincoln through the first seven months of 2013: 59,995 vehicles to Lincoln's 45,207. In truth, neither is burning up the track. In an industry that is up 8% overall, Infiniti sales are down 9% and Lincoln 8%. Last year, Infiniti sold 170,000 vehicles worldwide and has publicly announced a target of 500,000 units by 2016. Lincoln says it won't play the numbers game and hasn't set any public targets.

Advantage: Infiniti??