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英菲尼迪VS.林肯:誰能躋身頂級(jí)豪車俱樂部

英菲尼迪VS.林肯:誰能躋身頂級(jí)豪車俱樂部

Alex Taylor III 2013-08-30
從高端品牌向真正的奢侈品牌進(jìn)軍堪稱驚險(xiǎn)的一跳,。眼下,,福特旗下的林肯和日產(chǎn)旗下的英菲尼迪這兩大品牌都在馬不停蹄的向著全球頂級(jí)豪車陣營(yíng)進(jìn)發(fā)。誰能率先撞線,?我們不妨從品牌定位,、市場(chǎng)優(yōu)勢(shì)、歷史沉淀,、未來前景等方面作一番對(duì)比,。

10. 未來前景

英菲尼迪比林肯抱負(fù)更遠(yuǎn)大,。它將開發(fā)高端獨(dú)家產(chǎn)品,通過單一的經(jīng)銷商銷售,,同時(shí)還雄心勃勃地要在全球市場(chǎng)攻城掠地,。

而林肯將采用共享技術(shù)、由福特-林肯經(jīng)銷商銷售,,同時(shí)放緩海外擴(kuò)張的腳步,,從而使資本獲得更高的利用率。

林肯顯然能為股東帶來不錯(cuò)的回報(bào),,但英菲尼迪的聲勢(shì)更猛,。同時(shí)鑒于德?尼琛的赫赫戰(zhàn)績(jī),它應(yīng)該能在躋身世界豪華車廠商陣營(yíng)的進(jìn)程中擁有更大勝算,。

優(yōu)勢(shì)方:英菲尼迪(財(cái)富中文網(wǎng))

????譯者:清遠(yuǎn)??

10. Prospects

Infiniti is aiming higher than Lincoln by developing exclusive products that will be sold through single-line Infiniti dealers and is aggressively looking globally for opportunities.

Lincoln is being more capital-efficient by using shared technologies and selling through Ford-Lincoln dealers, and by moving more slowly abroad.

Lincoln can provide a good return for shareholders, but Infiniti will make the bigger splash, and, given de Nysschen's track record, has a better opportunity to join the world's elite automakers in the luxury tier.

Advantage: Infiniti?????

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