????如果問(wèn)特拉維斯?卡蘭尼克,，Uber的未來(lái)在哪里，他會(huì)告訴你這家公司的品牌已經(jīng)超越了它最初的定位,?！叭缃瘢覀兘?jīng)營(yíng)的是租車(chē)業(yè)務(wù),，”卡蘭尼克在今年的科技頭腦風(fēng)暴大會(huì)（Brainstorm Tech conference）上說(shuō),。自一年半以前《財(cái)富》雜志（Fortune）對(duì)卡拉尼亞進(jìn)行報(bào)道以來(lái)，盡管Uber在華盛頓哥倫比亞特區(qū)和紐約這些地方受到了監(jiān)管阻撓,，但它已經(jīng)快速擴(kuò)張到了許多新的市場(chǎng),。

????但這位接連創(chuàng)辦多家企業(yè)的創(chuàng)業(yè)家（他曾經(jīng)在在21世紀(jì)初創(chuàng)辦過(guò)一些新創(chuàng)公司，如文件分享服務(wù)公司Red Swoosh）還指出,，Uber已經(jīng)開(kāi)始,、而且還將繼續(xù)涉足其他領(lǐng)域,。上周五,，Uber和冰淇淋車(chē)業(yè)主合作，在33個(gè)城市進(jìn)行了甜品點(diǎn)單送貨服務(wù),；今年情人節(jié),，它還提供了玫瑰花遞送服務(wù)。而在上一屆的South by Southwest大會(huì)期間,，這家公司就以類(lèi)似的方式遞送過(guò)烤肉,。（然而后者并沒(méi)有很成功，卡蘭尼克對(duì)《財(cái)富》說(shuō)這主要和當(dāng)時(shí)寒冷的天氣有關(guān),。）

????他的觀點(diǎn)是：Uber不僅僅是一項(xiàng)租車(chē)服務(wù)應(yīng)用程序,。卡蘭尼克說(shuō),，他和一家大型電子商務(wù)公司進(jìn)行了非正式討論,，怎樣利用司機(jī)的停工時(shí)間，使貨物的當(dāng)天送達(dá)成為可能,?？ㄌm尼克解釋稱(chēng)：“如果有人說(shuō)，特拉維斯，你有這么好的生活品牌,，打算什么時(shí)候做禮賓服務(wù),？或者什么時(shí)候涉足酒店業(yè)務(wù)？我告訴他們,，我們不會(huì)做酒店業(yè)務(wù),，畢竟我們不會(huì)給你遞上一家酒店，對(duì)不對(duì),？我們知道自己的定位,。但我們可能會(huì)想做Uber露營(yíng)車(chē)之類(lèi)的事，比如我們會(huì)給你找輛露營(yíng)車(chē)——開(kāi)個(gè)玩笑,，這個(gè)也沒(méi)有,。”

????從與會(huì)者反應(yīng)來(lái)看,，卡蘭尼克和他的Uber風(fēng)頭正勁,。當(dāng)主持人杰茜?亨佩爾問(wèn)誰(shuí)用過(guò)這個(gè)服務(wù)時(shí)，在座無(wú)虛席的主舞臺(tái)帳篷里,，絕大多數(shù)觀看訪談的人都舉起了手,。

????擔(dān)任CEO的卡蘭尼克對(duì)公司的財(cái)務(wù)狀況也是三緘其口。目前Uber正在展開(kāi)新一輪的融資,，據(jù)傳該交易對(duì)公司的估值為25億美元,。卡蘭尼克承認(rèn)融資一事,，但否認(rèn)了這個(gè)天價(jià)估值,。“我們的運(yùn)營(yíng)數(shù)據(jù)真的非常好,，”卡蘭尼克終于松口,。“而且在公開(kāi)市場(chǎng)上,，以大約50%或40%的速度增長(zhǎng)的公司就會(huì)得到這樣的估值倍數(shù),。如果你可以接受它們的市銷(xiāo)率，而我們的市銷(xiāo)率可以達(dá)到,，——糟了,，我上套了，該死,?！甭?tīng)到這兒，全場(chǎng)都爆發(fā)出了笑聲,。（財(cái)富中文網(wǎng)）

????譯者：默默

????Ask Travis Kalanick about the future of Uber, and he'll tell you that it has become a brand that transcends its original mission. "Today, we're in the business of delivering cars," Kalanick said onstage at this year's Brainstorm Tech conference. In the year-and-a-half sinceFortune profiled Kalanick, Uber has rapidly expanded into new markets, despite regulatory hiccups in cities like Washington D.C. and New York.

????But the serial entrepreneur, who previously cut his teeth on startups like the file-sharing service Red Swoosh in the early 2000s, also pointed out Uber has dabbled -- and continues to do dabble -- in other services. Last Friday, Uber worked with ice cream trucks and served up on-demand dessert in 33 cities; this Valentine's Day, it delivered rose bouquets. And at previous South by Southwest conferences, the startup served up barbecue in a similar fashion. (The latter wasn't much of hit however, something Kalanick told Fortune that had more to do with cold weather.)

????His point: Uber is more than just a car service app. Kalanick said he has held informal discussions with a large e-commerce company about utilizing drivers' downtime to potentially enable same-day delivery of goods. Explained Kalanick: "If somebody goes, Travis, you've got this great lifestyle brand. When are you going to do concierge services? Or when are you going to do hotels? And I'm like, we're not going to do hotels because we're not delivering a hotel building to you, right? So we know what we are. But maybe we do like Uber camper or something, like we'll bring a camper to you -- no, I'm just kidding."

????Judging from the conference attendees, Kalanick and Uber are having a moment. The vast majority of people watching the conversation in a packed main-stage tent raised their hands when asked by moderator Jessi Hempel who used the service.

????Uber's CEO also remained mum on the firm's finances. Uber is currently raising another round of funding at a rumored $2.5 billion valuation. He admitted the fundraising process was in progress, but demurred the stratospheric valuation. "Our numbers are really, really good," Kalanick said finally. "And the multiples that you see in the public market are around companies that are growing like 50% or 40%. You could take their price-to-sales ratios and we could come in -- well, shoot, I'm getting stuck. Shit." And the room exploded with laughter.