????貝克表示,，盡管自Riot創(chuàng)立以來游戲業(yè)已發(fā)生了翻天覆地的變化，但有一樣?xùn)|西卻始終如一：那就是玩家體驗(yàn)的重要性,。如果哪家公司能提供這種體驗(yàn),，那他可以打包票現(xiàn)在的玩家也會一如既往地?zé)崆樽放酰宜麄冞€會向自己的朋友賣力介紹這種游戲。

????貝克說：“現(xiàn)在的新情況是：出現(xiàn)了各種潛在的發(fā)行渠道,。游戲公司應(yīng)該嘗試自行發(fā)行嗎,？今天這個市場中出版商還有什么作用？推動我們發(fā)展到今天這個地位的重大因素正是可以自行發(fā)行?，F(xiàn)在在Riot和玩家之間的中間商和溝通障礙都減少了,。”

????Riot還在電子競技領(lǐng)域投入了上百萬美元,，把《英雄聯(lián)盟》變成了一項(xiàng)引人矚目的國際賽事,，并通過大量流媒體播放將職業(yè)游戲推向最高水平。現(xiàn)在Riot的“英雄聯(lián)盟系列錦標(biāo)賽”（League of Legends Championship Series）已舉辦到第三屆了,，為粉絲們提供了另一條體驗(yàn),、接觸這款游戲的途徑。

????隨著這類游戲的競爭進(jìn)入白熱化,，Riot必須加快腳步,、奮力迎戰(zhàn)。華納兄弟互動娛樂公司（Warner Bros Interactive Entertainment）,、社交游戲公司Zynga和暴雪公司（Blizzard）這些業(yè)界巨頭們正紛紛緊追《英雄聯(lián)盟》成功的腳步,，投身這場競爭。而這正是成為業(yè)界老大后必須面對的挑戰(zhàn),。（財富中文網(wǎng)）

????譯者：清遠(yuǎn)

????Beck says that while a lot has changed in the game industry since Riot was founded, one thing remains the same -- the importance of an excellent player experience. If a company delivers that, he promises today's gamers will respond pretty much like gamers always have -- with lots of enthusiasm. They'll tell their friends about the game, too.

????"What's new are the potential distribution choices," said Beck. "Should companies try to self-publish? What's the role of a publisher anyway in today's market? A big contributor to where we're at today was the choice to self-publish. There have been fewer intermediaries and communication barriers between Riot and players."

????Riot has also invested millions of dollars in electronic sports, or e-sports, turning League of Legends into an international spectator sport and propelling professional gaming into the stratosphere with huge numbers of live-streams. Riot's League of Legends Championship Series is currently in its third year, offering fans another way to experience and stay connected with the game.

????Now Riot will have to keep on its toes as competition in the genre heats up. Powerful firms like Warner Bros Interactive Entertainment, Zynga (ZNGA) and Blizzard are all going after League of Legends' success. Such is the peril of being number one.