????威爾?萊特曾經(jīng)開發(fā)過史上最成功的一些游戲作品，包括藝電公司（Electronic Arts）出品的《模擬城市》（SimCity ）和《模擬人生》（The Sims）,，全球總銷量超過1.5億套,。2008年，萊特主持開發(fā)了很久的游戲《競(jìng)技》（Sport）終于面世,?！陡?jìng)技》上市前進(jìn)行了大張旗鼓的炒作，上市后卻反響平平,。其后不久,，2009年,，這位游戲開發(fā)大師離開了藝電公司旗下由他親手創(chuàng)立的馬克西斯工作室（Maxis studio）。最近,，萊特和技術(shù)專家阿維?巴澤維及笨樂俱樂部（Stupid Fun Club）的成員共同成立了一家名為Syntertainment的新公司,。笨樂俱樂部是萊特的智囊團(tuán)，嘗試開發(fā)過從機(jī)器人到延時(shí)攝影線性?shī)蕵罚╯top-motion linear entertainment）等各種項(xiàng)目,。這家新公司正在加緊開發(fā)一個(gè)全新的跨平臺(tái)游戲,，它將首先在手機(jī)上推出，然后再轉(zhuǎn)戰(zhàn)其他平臺(tái),。最近《財(cái)富》采訪了萊特,，下面是采訪實(shí)錄。

????嘗試開發(fā)手機(jī)游戲是什么感覺,？

????我沒覺得開發(fā)手機(jī)游戲有什么不同,。有了云之后，現(xiàn)在很多游戲變得更有互動(dòng)性了,。游戲已不再局限于傳統(tǒng)的臺(tái)式機(jī)和電子游戲機(jī)了,。我本人，還有我認(rèn)識(shí)的人,，都會(huì)更多地在手機(jī),、而不是其他設(shè)備上花很多時(shí)間瀏覽網(wǎng)絡(luò)、和他人交流或是玩各種游戲,。在某種意義上,，手機(jī)將是今后占據(jù)主導(dǎo)地位的平臺(tái)。

????手機(jī)對(duì)啟發(fā)你的創(chuàng)造性起到了什么作用,？

????最大的因素是手機(jī)隨時(shí)隨地都能用,。它總是在我口袋里，不論我在哪兒,，都能通過手機(jī)和他人互動(dòng),。對(duì)我來說尤其有意思的一點(diǎn)是，從個(gè)人數(shù)據(jù)的角度來說,，如果人們同意的話,，我們可以通過手機(jī)了解到用戶的大量信息。

????您的新游戲是什么主題,？

????去年11月,，我創(chuàng)建了一家名叫Syntertainment的新公司。我們正在致力于開發(fā)一個(gè)非常特別的創(chuàng)意,，它可能會(huì)在手機(jī)上引領(lǐng)潮流,。我只能大致說它是一個(gè)和人們的現(xiàn)實(shí)生活及生活中的角色相關(guān)的游戲，而不再是虛構(gòu)或虛擬的世界。

????不久前您曾談起過自己最近推出的游戲HiveMind,，說它將現(xiàn)實(shí)生活游戲化,。您現(xiàn)在開發(fā)的新游戲和它類似嗎？

????這個(gè)領(lǐng)域很困難,，我們還在開發(fā)階段,。我們正在逐漸弄明白應(yīng)該采用怎樣什么樣的手段。將現(xiàn)實(shí)生活游戲化并不是只有一條道路,，而是有多種可能,，所以當(dāng)我們深入到細(xì)節(jié)之中時(shí)，發(fā)現(xiàn)這個(gè)領(lǐng)域發(fā)展空間巨大,。因此,，關(guān)于呈現(xiàn)給玩家什么內(nèi)容、玩家在想什么等問題,，我們必須非常專注和具體,。我還是對(duì)開發(fā)以現(xiàn)實(shí)為基礎(chǔ)的游戲有著濃厚的興趣。

????現(xiàn)實(shí)生活游戲化,，比如從信用卡到停車場(chǎng)都能獲得積分這種現(xiàn)象,，對(duì)您開發(fā)這個(gè)項(xiàng)目產(chǎn)生了什么樣的影響？

????現(xiàn)在有很多來自游戲的象征和結(jié)構(gòu)被用于生活類應(yīng)用軟件,。游戲正在成為一種語言,，游戲的結(jié)構(gòu)已經(jīng)成為我們今天現(xiàn)實(shí)生活的一部分。

????Will Wright has created some of the most successful video games of all time, including Electronic Arts' SimCity and The Sims, which has sold over 150 million copies worldwide. The game developer left EA and the Maxis studio he founded back in 2009, shortly after his long-in-development Sport launched in 2008 and failed to connect with gamers after years of hype. Wright recently formed a new company, Syntertainment, with technologist Avi Bar-Zeev and members of The Stupid Fun Club, Wright's think tank that has explored everything from robots to stop-motion linear entertainment. Syntertainment is gearing up development of a new cross-platform game experience that will debut on mobile and grow into additional platforms. A transcript of a conversation with Wright follows.

????What's it been like exploring mobile games?

????I don't even think of it as is a separate thing because so much of this stuff is getting interactive now because of the cloud. Games are headed beyond the traditional desktop or console experiences. My own habits and the people I know spend a lot more time interacting with the web, with other people and even other games on my phone than any other device. Mobile is going to be the dominant platform in some sense.

????What does mobile open up to you creatively?

????The biggest factor is that it's always accessible to me. It's always in my pocket, and I can be out in the world doing things and still interacting. On the personal metrics side, which is extremely interesting to me, you have the ability to gather huge amounts of data about a person through their mobile devices, if they allow it.

????What's your new game about?

????I started a new startup back in November called Syntertainment, and we are focused on a very specific idea which is probably going to lead on mobile. I can broadly say it's something that will connect to people and reality and the gameplay of their life and not so much on fictions or virtual worlds.

????You had previously talked about your last game, Hivemind, as a gamification of people's lives. Is this new game similar?

????That's still a rough area we're working in. We're just getting more specific about how we approach that. It's a pretty open-ended charter -- gamification -- so as we get down to the details of it there's a huge opportunity in this space. That's why you need to focus on something very specific in terms of what you're presenting to the player and what they're thinking. I am still extremely interested in making games where reality is the playing field.

????How has the gamification of life, when you look at everything from credit cards to parking lots offering points, impacted what you're doing with this project?

????A lot of gaming metaphors and structures are now being applied to things lifestyle apps. Gaming is becoming a language and all of these structures are metrics within the way we live today.