HighFive：一般來說,，廣告并不怎么能激發(fā)人們的運動熱情，但位于波士頓的保健與健身應(yīng)用廣告網(wǎng)絡(luò)公司HighFive卻在演示時讓眾多觀眾為之矚目,。公司的聯(lián)合創(chuàng)始人布倫特?吉爾摩相信,，小小的鼓勵就能有持久的效果。他向大家展示了一個例子：當健身者上完第十次瑜伽課后,，目標廣告向健身者贈送一個小獎品,，這種體驗使人印象深刻，效果奇佳,。它的廣告網(wǎng)絡(luò)已植入CrossFit公司（美國著名健身公司——譯注）的流行應(yīng)用myWOD,，還獲得了44%的兌換率——盡管用戶必須輸入電子郵箱才能獲得獎品，人們也樂此不疲,。它按照點擊一次付費一次的模式向各大品牌收費,。這家公司透露已和藝電公司（EA）運動部門的Yogafy應(yīng)用達成合作時，觀眾中響起了一片掌聲,。目前市場上共有25,000個保健與健身應(yīng)用——其中90%都是免費的——HighFive已有10家付費用戶,，而Nike+中有七家公司已把這個廣告平臺植入了自己的應(yīng)用。

Nextstep.io：就像造幣廠讓大家的錢有價值,，大家才能實現(xiàn)財務(wù)目標一樣,，Nextstep想讓人們重新思考自己的日常運動，以幫助大家達成健身目標,。公司的首席執(zhí)行官約翰?斯克尼克維特用簡明清晰的表述向聽眾展示出,，他們的應(yīng)用為什么能讓使用者的壽命延長兩年,。方法很簡單,，就是每天下午喝咖啡時走到更遠一些的咖啡店即可,。這家位于愛荷華州錫達拉皮茲市的公司將產(chǎn)品與谷歌（Google）日歷這類服務(wù)整合，向用戶提出各種建議,，比如把坐著開的會變成走著開的,。這家公司計劃募資35萬美元，用于建設(shè)數(shù)據(jù)通道,，同時與更多數(shù)據(jù)源相聯(lián),，以打造一個充分量化的業(yè)務(wù)主體。

Sprout：這家公司的首席執(zhí)行官瑪莎?斯威策稱,，久坐就是新型的吸煙,。企業(yè)的人力資源部門也認可這種說法。要知道,，2012年各企業(yè)在員工健康上的總開銷高達80億美元,。這家位于多倫多的Nike+入孵企業(yè)已經(jīng)憑借一款企業(yè)應(yīng)用賺得50萬美元。這款應(yīng)用能幫企業(yè)跟蹤,、管理并輔導(dǎo)員工的健康事宜,。用上能量腕帶后，Sprout就能幫助企業(yè)測量員工的運動情況,，并激勵員工接受企業(yè)領(lǐng)導(dǎo)賦予的更大挑戰(zhàn),。斯威策稱，如果病假增多,，生產(chǎn)效率低下,，保險索賠增加，那些病怏怏的不太健康的員工會讓各大企業(yè)花掉9,000億美元之巨,。而如果不再搞那種效果難以衡量的公司壘球隊,，轉(zhuǎn)而資助Sprout開發(fā)的這類應(yīng)用，企業(yè)就能更好地衡量自己在保健上的投資回報率,。這家公司現(xiàn)有的客戶是多倫多道明銀行（TD Bank）和麥肯錫公司（McKinsey & Company）,，并正與50個著名品牌商談，如可口可樂（Coca-Cola）和全美冰球聯(lián)盟（National Hockey League）,，以拓展客戶群,。它的募資目標是100萬美元。

Totem：從開展一場Tough Mudder比賽（一種十分流行的商業(yè)運動——譯注）到摘草莓,，每天都有人想分享自己的歷險故事——這就是這家位于紐約的創(chuàng)業(yè)公司的理念,。公司首席執(zhí)行官阿歷克斯?豪威爾想讓用戶的手機和能量腕帶收集所有這類信息，以幫助講述這類體驗,。Totem與Facebook,、社交網(wǎng)站Path、圖片分享網(wǎng)站Instagram和Nike+這類平臺同步,，打造獨特運動之旅的明信片,。比如,，如果用戶要從布魯克林騎行前往皇后區(qū)，Totem就能把用戶一路上標有GPS信息的照片,、視頻,、簽到和微博分好類，以便能在線分享,，或與其他也想活動的Totem用戶共享,。整合了能量腕帶后，這家公司又開發(fā)了“過關(guān)模式”,，也就是用更大的挑戰(zhàn)激發(fā)用戶行動起來,。它的募資額為50萬美元，這筆錢將主要用來打造團隊,。作為一家初創(chuàng)企業(yè),，它自己也剛剛踏上歷險的征程。（財富中文網(wǎng)）

????譯者：清遠

HighFive: Advertising doesn't usually get the pulses pumping for the active set, but HighFive, a Boston-based ad network for health and fitness apps turned a lot of heads during its presentation. With the idea that a little encouragement can go a long way, co-founder Brent Gilmore showed how targeted ads that gave a reward after your tenth yoga class, for example, are a great way to create high-impact experiences for a print. Already rolled out into the popular CrossFit app myWOD, HighFive experienced 44% redemption rates -- and redeeming even meant entering an email address. Brands are charged on a pay-per-click model. News of a partnership with EA Sports' (EA) Yogafy app drew applause from the crowd. And with 25,000 health and fitness apps on the market -- 90% of which are free -- Highfive already has 10 paying customers, and seven of its Nike+ peers are integrating the ad platform into their apps.

Nextstep.io: Like Mint makes sense of your money so you can hit your financial goals, NextStep wants to help people hit their fitness goals by rethinking their daily activities. To put it in terms that hit home, CEO John Schnipkoweit demonstrated how the app could extend a users' life by two years, simply by walking to the farther-away coffee shop for her daily afternoon cup. By connecting to services like Google Calendar (GOOG), the Cedar Rapids, Iowa-based service can suggest things like turning sitting meetings into walking one-on-ones. Looking to raise $350,000, the company plans to build runway and connect to more data sources in its search to make sense of the quantified self.

Sprout: Sitting is the new smoking, says Sprout CEO Martha Switzer, and with $8 billion spent on corporate wellness in 2012, human resource departments agree. This Toronto-based Nike+ participant has already pulled together $500,000 with an enterprise app that helps companies track, manage, and mentor employee wellness. With FuelBand integration, Sprout helps companies measure employee activity and motivate employees with company leader board challenges. Using more sick days, having lower productivity, and filing more insurance claims, inactive, unhealthy employees cost companies $900 billion, says Switzer, and by forgoing immeasurable programs like the company softball team for programs like Sprout, they'll be able to better quantify their return on investment. Already working with clients like TD Bank (TD), and McKinsey & Company, and in conversations with 50 major brands for more customers like Coca-Cola (KO) and the National Hockey League, the company is looking to raise $1 million.

Totem: From running a Tough Mudder to picking strawberries, everyone, every day, has an adventure to share. That's the philosophy behind New York City-based Totem, and CEO Alex Howell wants to collect all the information on your mobile phone and Fuelband to help tell those tales. Totem syncs to platforms like Facebook (FB), Path, Instagram, and Nike+, of course, to create interactive postcards of journeys. Take, for example, a bike ride from Brooklyn to Queens. Totem catalogs your GPS-tagged photos, videos, check-ins, and tweets along the way, so you can share them online and with other Totem users looking for things to do. With FuelBand integration, the company is building out "quests," or massive challenges to motivate people to move. And in looking to raise $500,000 to build out its team, the company is just at the beginning of its adventure, too.