????到目前為止,，Drawbridge已經(jīng)配對了4.71億部設(shè)備,，產(chǎn)生了數(shù)億個桌面和移動用戶檔案。旅游預訂服務(wù)網(wǎng)站Expedia已經(jīng)在嘗試Drawbridge的廣告解決方案,。這家創(chuàng)業(yè)公司的下一步是什么,？更深入地挖掘用戶數(shù)據(jù)，告訴營銷人員各種信息,，比如某人重復登錄某網(wǎng)站的頻率,，以及他們在登錄后，是從移動端還是從桌面端進行瀏覽或點擊,。西瓦拉馬克萊斯娜估計,，他們目前的廣告解決方案能夠使廣告活動的效果提高3倍。

????考慮到創(chuàng)始人的敬業(yè)精神,，Drawbridge的員工們應該很快就能實現(xiàn)這個目標,。在公司成立之初，異常勤奮的西瓦拉馬克萊斯娜鼓勵員工周末加班,，她甚至想過是否在圣誕節(jié)時讓員工放假,。西瓦拉馬克萊斯娜在其破舊的1990年款豐田科羅拉因為事故而徹底報廢后，才最終換了輛新車,?！八α耍瑳]時間去買車,?！眲P鵬華盈合伙人和Drawbridge投資人馬特?墨菲笑著說。墨菲曾提出幫她買一輛（但他最后沒有這么做）,。

????對于墨菲來說,，這只是讓西瓦拉馬克萊斯娜可以繼續(xù)工作而付出的小小代價。墨菲解釋說：“她正在解決一個大問題,。坦白地講,，這個問題對其他人來說極其困難?！保ㄘ敻恢形木W(wǎng)）

????譯者：千牛絮

????The startup has paired over 471 million devices so far, yielding complete desktop and mobile user profiles that number in the hundreds of millions. Travel booking site Expedia (EXPE) is already testing Drawbridge's ad solutions. Drawbridge's next step? Drilling deeper into user data and being able to tell marketers things like how often someone comes back to a web site and once they return, whether they're viewing or clicking from mobile or desktop. Already, Sivaramakrishnan estimates their current ad solutions can offer marketing campaigns as much as 300% in boost.

????Given its founder's dedication, the Drawbridge crew should get there quickly. When she first started, the committed Sivaramakrishnan encouraged people to come into the office on weekends and even wondered whether it was OK to give employees Christmas Day off. Indeed, it was only after her beat-up 1990 Toyota Corolla got totaled in an accident did Sivaramakrishnan finally get a new car. "She was so busy she couldn't buy one," chuckles Matt Murphy, a Kleiner Perkins partner and Drawbridge investor, who offered to purchase one for her. (He ultimately didn't.)

????To Murphy however, that would have been a small price to pay so Sivaramakrishnan could continue her work. Explains Murphy: "She's going after a big problem that frankly, is going to be extraordinarily hard for others replicate."