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中國反腐倡廉行動抑制奢侈品消費

中國反腐倡廉行動抑制奢侈品消費

Nin-Hai Tseng 2013-04-23
部分分析人士認為,一些奢侈品銷售數(shù)據(jù)弱于預(yù)期,,主要是由于消費增長放緩,。但這種放緩更多的是反映了中國政府反腐行動的影響,,而不是中國消費者購買力的減弱。正因為如此,,博柏利等奢侈品牌依然把擴張的重點放在了中國等亞太地區(qū),。

????廣而言之,中國增長放緩可能拖累全球其他國家的增速,。因此,,盡管近期的銷售數(shù)據(jù)樂觀,,但博柏利首席執(zhí)行官安吉拉?阿倫德茨仍然警告稱,全球市場依然面臨壓力,。

????阿倫德茨說:“我們預(yù)計全球外部環(huán)境將保持嚴峻,。”

????不過,,博柏利并沒有對中國消費者的購買力喪失信心,。為了提振未來一年的銷售收入,博柏利的新設(shè)門店將增加中國和拉美市場的比重,。

????此舉可能看上去有點怪,,但它或許是一個跡象,表明在中國增長問題上,,奢侈品公司更看重增長質(zhì)量,,而不是數(shù)量。(財富中文網(wǎng))

????More broadly, slower growth in China could hamper growth across the rest of the world. Despite the positive sales numbers, Burberry Chief Executive Angela Ahrendts warned global markets remain under pressure.

????"We expect the external global environment to remain challenging," Ahrendts said.

????Nonetheless, Burberry hasn't lost its faith in the strength of Chinese consumers. To boost revenue over the next year, Burberry's new outlets will be weighted toward China and Latin America.

????The move might seem curious, but it's perhaps also a sign that companies prefer quality vs. quantity when it comes to growth in China.

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