再次占領(lǐng)客廳

??? 當(dāng)初微軟宣布銷售媒體屋（Mediaroom）的計劃時，它的意圖已經(jīng)非常明顯,。媒體屋是一項依托于互聯(lián)網(wǎng)的電視服務(wù)，針對的是有線電視公司,。如今,，微軟希望投入更多的資金與時間，將Xbox打造成一個客廳多媒體中樞,。而這項舉措的一部分包括由微軟位于圣塔莫尼卡市的制作工作室開發(fā)的內(nèi)容,。目前，該工作室由前CBS高管南希?特倫負責(zé),。換言之,，新Xbox將不僅僅是一款強大的游戲工具，而是會成為為用戶提供獨家原創(chuàng)數(shù)字內(nèi)容的特洛伊木馬,。

Dominate the living room...again

??? When Microsoft announced plans to sell Mediaroom, its technology for Internet-based TV services aimed at cable companies, the message was clear. Now, more than ever, it wants to focus its cash and time on making the Xbox more of a living room multimedia hub than it already is. Part of the push should include content generated by Microsoft's Santa Monica-based production studio, now helmed by former CBS executive Nancy Tellem. In other words, the next Xbox won't just be a strong gaming vehicle but a trojan horse of original digital content users won't find elsewhere.