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新聞業(yè)的互聯(lián)網(wǎng)之害

新聞業(yè)的互聯(lián)網(wǎng)之害

Dan Mitchell 2013-03-26
時(shí)下,,互聯(lián)網(wǎng)改善新聞業(yè)現(xiàn)狀的觀點(diǎn)層出不窮,,但它們都忽略了一個(gè)最重要的新聞?lì)悇e,,那就是本地新聞,。沒(méi)錯(cuò),,大家能夠讀到的新聞總體上來(lái)說(shuō)越來(lái)越豐富,,但是,,跟人們?nèi)粘I詈颓猩砝嫦⑾⑾嚓P(guān)的本地新聞卻是個(gè)例外,。它的質(zhì)量和數(shù)量都在急劇下降。

????對(duì)于一位財(cái)經(jīng)作家而言,最糟糕的或許是,,依格雷西亞斯完全搞錯(cuò)了新聞經(jīng)濟(jì)學(xué)的定義,。他把新聞比作農(nóng)業(yè):“就像少數(shù)農(nóng)民現(xiàn)在生產(chǎn)的農(nóng)產(chǎn)品之豐沛足以讓我們的祖輩嘖嘖稱(chēng)奇一樣,如今的讀者能夠接觸到他們根本沒(méi)時(shí)間讀完的高品質(zhì)報(bào)道,?!彼f(shuō),由于網(wǎng)絡(luò)新聞相對(duì)無(wú)阻力的生產(chǎn)方式,,記者變得更有效率,,對(duì)記者的需求量也隨之減少,。但新聞采訪(fǎng)并不是種莊稼。報(bào)道州議會(huì)并不會(huì)因?yàn)殡S后產(chǎn)生的新聞可以更便捷地發(fā)布在互聯(lián)網(wǎng)上而變得更容易些,。此外,,無(wú)論是在互聯(lián)網(wǎng)出現(xiàn)之前還是之后,記者都需要投入大量時(shí)間,,才能收獲一定的“產(chǎn)出”,。當(dāng)然,所謂的“產(chǎn)量”是以記者對(duì)州議會(huì)審查的數(shù)量(這才是真正重要的東西)來(lái)衡量的,。

????此外,,依格雷西亞斯的整體論點(diǎn)建立在一個(gè)錯(cuò)誤的假設(shè)之上,即新聞就是新聞,,除了寫(xiě)作質(zhì)量以外,,新聞本身并沒(méi)有什么區(qū)別,無(wú)論它是來(lái)自倫敦金融城(City of London),,還是來(lái)自市政廳,。“問(wèn)問(wèn)你自己,,”他命令道,。“你今天能夠讀到的好東西比起13年前是多了還是少了,?”沒(méi)錯(cuò),,就總體而言,顯然是更多了,,這很好,。但就如全美各地的社區(qū)一樣,在我所居住的加利福尼亞州奧克蘭,,本地和州一級(jí)的新聞?shì)^13年前少了很多,,而且這類(lèi)新聞報(bào)道的質(zhì)量也大不如前。

????依格雷西亞斯僅僅在一句話(huà)中非常簡(jiǎn)短地提了一下本地新聞:“傳統(tǒng)的報(bào)紙過(guò)去常常跟單一的跨城對(duì)手進(jìn)行競(jìng)爭(zhēng),?!痹诎@句話(huà)的段落中,他介紹了網(wǎng)絡(luò)競(jìng)爭(zhēng)的方式,,“網(wǎng)上的競(jìng)爭(zhēng)非常激烈,,供人們閱讀的內(nèi)容非常多,?!比绻绕鹱约核谏鐓^(qū)的犯罪情況,大家更關(guān)注塞浦路斯銀行危機(jī)的話(huà),,那他說(shuō)的沒(méi)錯(cuò),。 (財(cái)富中文網(wǎng))

????譯者:任文科

????Perhaps worst of all for an economics writer, Yglesias utterly mischaraterizes the economics of journalism. He compares journalism to agriculture: "Just as a tiny number of farmers now produce an agricultural bounty that would have amazed our ancestors, today's readers have access to far more high-quality coverage than they have time to read." Thanks to the relatively frictionless production of news on the Web, he says, journalists are more productive, and so fewer of them are needed. But newsgathering isn't farming. Covering a statehouse isn't made any easier by the fact that the resulting news stories can be published quickly and easily online. Just as many reporter-hours are needed to achieve a given level of production as were needed before the Web (that is, if "production" is measured by the amount of journalistic scrutiny given to the statehouse, which is what's really important.)

????Further, Yglesias's whole argument rests on the erroneous presumption that news is news and there's no differentiation to the news product other than the quality of the writing, whether it emanates from the City of London or from the city hall. "Just ask yourself," he commands. "Is there more or less good material for you to read today than there was 13 years ago?" Well, in total, there's more, obviously, and that's great. But here in Oakland, Calif., just as in communities across the land, there's a lot less local and state news than there was 13 years ago, and what news there is isn't nearly as well-reported.

????The one very brief nod Yglesias gives to local and regional news is in this single sentence: "A traditional newspaper used to compete with a single cross-town rival." This sentence was contained in a passage where he describes how competition works online, where there's "lots of competition and lots of stuff to read." And he's right, as long as you care more about the banks in Cyprus than you do about crime in your neighborhood.

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