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企業(yè)級軟件改走親民路線

企業(yè)級軟件改走親民路線

Michael Lev-Ram 2013-02-25
企業(yè)軟件優(yōu)點多多,,但易用性絕對排不上號。為了彌補這個短板,,包括Adobe在內(nèi),眾多成名已久的企業(yè)軟件開發(fā)商紛紛放下身段,,開始競購消費級軟件新創(chuàng)企業(yè),,務(wù)求貼近用戶。

Salesforce收購Manymoon

時間:2011年2月

原因:Manymoon是一款社會生產(chǎn)力和任務(wù)管理(類似數(shù)字化任務(wù)清單)工具,,在谷歌應(yīng)用市場(Google Apps Marketplace)上名列前茅。

整合方案:Salesforce利用這項技術(shù)開發(fā)了Do.com網(wǎng)站,,向個人和企業(yè)用戶提供任務(wù)管理服務(wù),。

風(fēng)險:Salesforce一直在大肆收購,。整合和維護這么多的新創(chuàng)企業(yè)想必非常頭痛。

收購金額:(估計)2,500萬3,500萬美元

Salesforce buys Manymoon

When: February 2011

Why: The social productivity and task management tool -- think digital to-do lists -- was one of the top apps on the Google Apps Marketplace.

How it's being integrated: Salesforce(CRM) transformed the technology into an app called Do.com, which lets both consumers and companies track goals.

Risk: Salesforce has been on an acquisition spree. Integrating and maintaining so many new startup teams could be troublesome.

Amount: $25 million to $35 million (estimated)

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