????差旅及報(bào)銷軟件供應(yīng)商Concur遇到麻煩了,，它發(fā)現(xiàn)不少用戶正在轉(zhuǎn)投別處,。許多人選擇了面向個(gè)人用戶的網(wǎng)站制定差旅計(jì)劃,。這些網(wǎng)站不但免費(fèi)，而且更容易上手,。所以，位于華盛頓州雷德蒙德市的Concur痛定思痛,，開始收購(gòu)針對(duì)主流人群的應(yīng)用和網(wǎng)站,，試圖向它們學(xué)習(xí),。2011年，Concur耗資1.2億美元收購(gòu)了行程管理應(yīng)用程序開發(fā)商TripIt,。去年11月,，Concur又宣布向提供類似服務(wù)的新創(chuàng)企業(yè)投資1.5億美元。無獨(dú)有偶,，為了留住用戶，其它企業(yè)軟件開發(fā)商也都在競(jìng)購(gòu)用戶友好型軟件,。【思科（Cisco）是個(gè)例外,，它剝離了絕大部分個(gè)人消費(fèi)者業(yè)務(wù),。】以下是一些堪稱業(yè)界風(fēng)向標(biāo)的收購(gòu)交易,。

????Concur (CNQR), the maker of travel and expense-report software, knows that some of its users have been unfaithful. Many have turned to free -- and simpler -- consumer-oriented sites to book business travel. So the company, based in Redmond, Wash., is taking cues from apps and websites aimed at the mainstream -- by buying them. It shelled out $120 million for trip-planning app TripIt in 2011 and, this past November, announced a $150 million fund to invest in similar startups. Concur isn't alone. Other enterprise-software giants are racing to acquire user-friendly software in hopes of keeping customers from turning elsewhere. (One exception? Cisco(CSCO, Fortune 500), which has divested itself of most of its consumer businesses.) Here are some bellwether acquisitions.