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美國(guó)車市的紅藍(lán)之爭(zhēng)

美國(guó)車市的紅藍(lán)之爭(zhēng)

Alex Taylor III 2013-02-05
統(tǒng)計(jì)數(shù)據(jù)顯示,,美國(guó)國(guó)產(chǎn)車在共和黨的地盤(pán)更受歡迎,而進(jìn)口車在民主黨的地盤(pán)占據(jù)上風(fēng),。然而,,共和黨占優(yōu)的“紅州”集中在美國(guó)中部,人口少,,增長(zhǎng)慢,;而民主黨占優(yōu)的“藍(lán)州”則集中在更有活力的東、西海岸城市,。底特律要想保住份額,,抵御進(jìn)口車的競(jìng)爭(zhēng),必須大力挺進(jìn)“藍(lán)州”,。

????相比之下,,進(jìn)口車則在東、西海岸大放異彩,。各種理論紛紛對(duì)此加以解釋,,不過(guò)進(jìn)口車貌似就是比美國(guó)本土車更適應(yīng)更狹窄的街巷、更繁忙的交通,、更近的目的地,。進(jìn)口車買家們?cè)诘弥袌?chǎng)上有了新選擇后,也更容易成為第一批“吃螃蟹的人”,,而且更不容易受過(guò)去的偏好左右,。美國(guó)車占當(dāng)?shù)厥袌?chǎng)比重最低的十個(gè)州分別是:夏威夷、華盛頓特區(qū),、加利福尼亞,、馬薩諸塞、康涅迪格,、新澤西,、羅德島、佛羅里達(dá)、馬里蘭和華盛頓州,。

????如果我們把目光投向都市區(qū),,會(huì)發(fā)現(xiàn)地緣的區(qū)別變得更加明顯。美國(guó)本土車在布法羅,、印第安納波利斯,、克里弗蘭等歷史較老、增長(zhǎng)較慢的都市里還算根深蒂固,,但是在邁阿密,、勞代爾堡、圣地亞哥,、波特蘭等快速增長(zhǎng)的地區(qū)則號(hào)召力不足,。而進(jìn)口品牌則基本主宰了紐約市、洛杉磯,、華盛頓特區(qū)等“精英聚集地”。

????如果把福特Fusion和豐田凱美瑞(Toyota Camry)這兩款同級(jí)轎車的地區(qū)銷量拿來(lái)對(duì)比,,就會(huì)發(fā)現(xiàn)差距同樣很明顯,。

????福特Fusion在中西部地區(qū)最流行,尤其是在密歇根州,,幾乎占據(jù)了該州所有車型銷量的6%,,隨后是俄亥俄、堪薩斯,、肯塔基等州,。

????而豐田凱美瑞所占市場(chǎng)份額最高的州,首先當(dāng)屬阿拉巴馬,、肯塔基和北卡羅來(lái)納等立場(chǎng)堅(jiān)定的“紅州”,。這似乎有點(diǎn)讓人吃驚,原來(lái)豐田的大型汽車廠就坐落在肯塔基州,,其它兩個(gè)州也是肯塔基的鄰居,。加利福尼亞和佛羅里達(dá)作為美國(guó)人口最多的兩個(gè)州,也都是凱美瑞最暢銷的十個(gè)州之一,。

????底特律三巨頭已經(jīng)在可持續(xù)性,、技術(shù)、設(shè)計(jì)和質(zhì)量上做出了重大飛躍,,現(xiàn)在他們必須開(kāi)始征服那些以前從來(lái)沒(méi)買過(guò)國(guó)產(chǎn)車的顧客,。

????譯者:樸成奎

????By contrast, the imports shine on the coasts. Theories abound why this is so, but import cars seem better adapted where streets are narrower, traffic is heavier, and destinations are closer together. Import buyers also tend to be early adopters who are better informed about choices available to them and are less inhibited by past preferences. The 10 states with the lowest proportion of domestic sales are, in order: Hawaii, District of Columbia, California, Massachusetts, Connecticut, New Jersey, Rhode Island, Florida, Maryland, and Washington State.

????The geographic distinction is even more sharply drawn when you look at metropolitan areas. Domestics are anchored to older, slower-growing metro areas like Buffalo, Indianapolis, and Cleveland. But they lag in fast-growing regions such as Miami/Ft. Lauderdale, San Diego, and Portland. Import brands meanwhile dominate in opinion centers like New York City, Los Angeles, and Washington, D.C.

????The divide is just as pronounced when you compare the regional sales of two popular midsize cars: the Ford Fusion and Toyota Camry.

????The Fusion is most popular in the Midwest, starting with Michigan, where it accounts for nearly 6% of all car sales, followed by Ohio, Kansas, Kentucky, and so on.

????Camry's top 10 states in market share begin with red state stalwarts Alabama, Kentucky, and North Carolina. But that is surprising only until you consider that Kentucky is home to Toyota's huge manufacturing complex, and the other two states are nearby. California and Florida, two of the nation's most populous states, are also on the Camry list.

????The Detroit Three have made huge strides in sustainability, technology, design, and quality. Now they have to start conquesting buyers who haven't shopped domestic before.

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