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2013全球汽車高管面臨大考

2013全球汽車高管面臨大考

Alex Taylor III 2013-02-04
新的一年里,,全球汽車巨頭的高管將迎來(lái)諸多考驗(yàn),。消費(fèi)者們捉摸不透的口味,、市場(chǎng)的不確定性和宏觀經(jīng)濟(jì)的種種變數(shù)都是汽車行業(yè)的高管們要面對(duì)的問(wèn)題。

????馬克?羅伊斯:通用汽車

????作為通用汽車公司(GM)一位前總裁的兒子,,羅伊斯在公司里總是特別引人矚目?,F(xiàn)在他再次成了大家關(guān)注的對(duì)象,因?yàn)樗驯磺岸麻L(zhǎng)兼首席執(zhí)行官艾德?惠塔克里任命為首選接班人,,將在未來(lái)執(zhí)掌大權(quán),。不過(guò)羅伊斯不會(huì)躺在功勞薄上。今年春天,,他必須推出通用汽車最大的賺錢法寶——皮卡——并兌現(xiàn)自己的承諾,,全力守住通用日益萎縮的市場(chǎng)份額。

????2. Mark Reuss: General Motors

????As the son of a former GM (GM, Fortune 500) president, Reuss has always had an outsize profile at the company. Now he becomes a marked man for the second time, having been anointed by former chairman CEO Ed Whitacre as his favorite candidate to lead GM in the future. Reuss won't be resting on his laurels. This spring, he has to launch GM's big moneymakers -- its pickup trucks -- and make good on his pledge to shore up the automaker's incredibly shrinking market share.

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