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達(dá)美千萬不要收購維珍

達(dá)美千萬不要收購維珍

Cyrus Sanati 2012-12-07
這筆交易有可能危害達(dá)美航空的市場(chǎng),違反達(dá)美與歐洲合作伙伴簽訂的反壟斷協(xié)議,,同時(shí)還要燒掉大量的金錢,。另外,,它還會(huì)使達(dá)美面臨更嚴(yán)格的政府監(jiān)管,,而且維珍航空的當(dāng)家人理查德·布蘭森也不是什么省油的燈,,這筆交易弊大于利,。因此,珍愛股東和乘客,,遠(yuǎn)離維珍大西洋航空,。

????維珍航空離開布蘭森能不能繼續(xù)運(yùn)轉(zhuǎn)也很難說,。維珍大西洋航空有很多讓旅客津津樂道的特色,比如頭等艙旅客有專門的接機(jī)服務(wù),,而且它對(duì)旅客的行李限重也很慷慨,,這無不符合布蘭森天馬行空的性格和對(duì)傳統(tǒng)的蔑視,因此維珍才會(huì)有那么多死忠的顧客,。沒有了布蘭森,,維珍航空也許一樣難逃破產(chǎn)的命運(yùn)。

????英國航空收購BMI之后,,布蘭森曾表示,,維珍大西洋航空或許也應(yīng)該加入某個(gè)大型航空聯(lián)盟,但這并不意味著它要放棄對(duì)公司的控制權(quán)——更不用說把他的機(jī)位讓給來自某些亞特蘭大州的美國人,。綜上所述,,達(dá)美航空最好只是邀請(qǐng)維珍大西洋航空加入天合聯(lián)盟,把錢省下來干點(diǎn)別的事,,比如維持好它新建的精煉廠,,或是買一些急需的新飛機(jī)。

????譯者:樸成奎

????It is hard to see Virgin operate without Branson at the helm. The airline's perks and amenities, from its complimentary chauffeured pickups for upper class passengers to generous baggage allowances for passengers in coach, fits with Branson's whimsical disregard for convention which has made Virgin such a hit with its fiercely loyal customers. Without Branson at the helm, Virgin might as well just liquidate.

????Branson has said that Virgin would probably need to join one of the big airline alliances in the wake of BA's takeover of BMI, but that doesn't mean he is about to give up control of the airline – let alone just give away landing slots to some Americans from Atlanta. Given all this, it would be best if Delta just invites Virgin to join Skyteam and saves its money for other things, like maintaining?its new refinery?or for buying some badly needed new jets.

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