2、《非同凡響的服務(wù)》

弗朗西斯?弗雷與安妮?莫里斯 著

????你有膽量讓客戶失望嗎,？許多企業(yè)都沒有膽量這么做——結(jié)果因?yàn)橄蛐枨蟮皖^導(dǎo)致賠錢,。這本書的作者辯稱，偉大的公司敢為對手所不敢為,，進(jìn)行有利可圖的取舍,。舉個(gè)例子，盡管科默斯銀行（Commerce Bank ）的存款利率極低,，但其存款總額在2012年反倒上升,。為什么會這樣？因?yàn)樵撱y行的很多網(wǎng)點(diǎn)每周營業(yè)7天——這種特殊待遇令客戶極為受用,。

2.Uncommon Service

By Frances Frei and Anne Morriss

????Do you have the guts to disappoint customers? Many businesses don't -- and lose money kowtowing to demands. Great companies dare to make profitable tradeoffs rivals won't risk, argue the authors. For example, despite its rock-bottom interest rates on savings accounts, Commerce Bank (CBSH) saw deposits rise in 2012. Why? It keeps many branches open seven days a week -- a perk patrons love.