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捍衛(wèi)自主權(quán):被可口可樂(lè)收購(gòu)之后

捍衛(wèi)自主權(quán):被可口可樂(lè)收購(gòu)之后

《財(cái)富》 2012-09-19
全球飲料巨頭可口可樂(lè)收購(gòu)Honest Tea一年后,,這家有機(jī)茶公司的首席執(zhí)行官回顧起這宗交易時(shí)表示并不后悔,,但由于雙方理念不同,,有時(shí)溝通非常艱難,,在一些問(wèn)題上甚至存在原則性分歧,。盡管如此,,Honest Tea依然不肯讓步,。

????問(wèn)題是,,一家小型綠色公司在加入一家集團(tuán)企業(yè)受益的同時(shí),,能否有足夠的經(jīng)營(yíng)自主權(quán),保留其核心價(jià)值觀和顧客,。戈曼認(rèn)為可以做到,,但也承認(rèn)如今Honest Tea的前景已經(jīng)與可口可樂(lè)綁在了一起。

????像可口可樂(lè)這樣的公司規(guī)模龐大,富有而復(fù)雜,。戈曼說(shuō):“我們當(dāng)然十分希望看到整個(gè)公司都能取得成功,,因?yàn)槲覀円彩瞧渲械囊环肿印,!?/p>

????譯者:早稻米

????The question is whether a little green company can benefit from being part of a major conglomerate but still operate autonomously enough to keep its core values and customers. Goldman thinks it can, although he admits, Honest Tea's livelihood is tied up with Coke's now.

????Companies like Coke are big, rich, and complicated. "We certainly have a strong interest in seeing the overall company succeed because we're part of it," Goldman says.

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