服飾行業(yè)8大經(jīng)典敗筆

阿迪達(dá)斯腳鐐鞋 ????當(dāng)初阿迪達(dá)斯(Adidas)推出JS Roundhouse Mid的初衷用它自己的話來說是要設(shè)計(jì)一款“超火的運(yùn)動(dòng)鞋,,消費(fèi)者穿上就舍不得脫,干脆把它們鎖腳踝上,?!比欢屡c愿違,這款“腳鐐鞋”引發(fā)了眾怒,。 ????6月19日,,阿迪達(dá)斯在Facebook上推出該款運(yùn)動(dòng)鞋廣告的同一天,美國民權(quán)組織便提出抗議,。杰西?杰克遜牧師對《郝芬頓郵報(bào)》(Huffington Post)表示:“長達(dá)兩百多年的時(shí)間里,,美國憲法曾認(rèn)為黑人只能算五分之三個(gè)人。如今,,阿迪達(dá)斯竟然試圖將這段代表人性墮落的歷史商業(yè)化,,并試圖推而廣之,這是對美國黑人的冒犯,,簡直駭人聽聞,,麻木不仁?!碑?dāng)天晚些時(shí)候,,阿迪達(dá)斯撤掉了這款運(yùn)動(dòng)鞋的廣告,并取消了該款產(chǎn)品的發(fā)布,。 |
Adidas JS Roundhouse Mid ????Adidas designed its JS Roundhouse Mid to be, in the company's words, a sneaker "so hot you lock your kicks to your ankles." Instead, the "shackle shoe" kicked up controversy. ????On June 19 -- the same day Adidas advertised the shoe on Facebook -- civil rights groups cried foul. "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution, is offensive, appalling and insensitive," said Rev. Jesse Jackson in a statement to the Huffington Post. Later that day, Adidas pulled the ad and never released the shoe. |