奔馳、寶馬決戰(zhàn)小型車(chē)

8.美國(guó)市場(chǎng)的表現(xiàn) ????到目前為止,,奔馳在美國(guó)保持著微弱的領(lǐng)先優(yōu)勢(shì),。今年6月,奔馳在美國(guó)的銷(xiāo)量為22,231臺(tái),,比2011年6月提高了7.6%,。從年初至今,奔馳的總銷(xiāo)量達(dá)到128,595臺(tái),,比去年上漲了15.9%,,也創(chuàng)下了有史以來(lái)的最高紀(jì)錄。奔馳的C級(jí),、E級(jí)(上圖)和M級(jí)都是非常熱門(mén)的產(chǎn)品。寶馬品牌車(chē)輛今年6月的銷(xiāo)量只比去年增長(zhǎng)了0.4%,,為21,725臺(tái),。從年初至今,在寶馬5系的帶動(dòng)下,,寶馬的總銷(xiāo)量比去年同期上漲了11.3%,,達(dá)到126,504臺(tái)??傊?,到了今年的12月,雙方的年銷(xiāo)量數(shù)據(jù)可能會(huì)非常接近,。 優(yōu)勢(shì)方:奔馳微弱領(lǐng)先 |
8. U.S. performance ????To date, Mercedes has a slight lead. Benz models posted June sales of 22,231, a 7.6 % improvement over June 2011, delivering a year-to-date total of 128,595, up 15.9% and an all-time high. The C-, E- (above) and M-Class model lines were the hot performers. Sales of BMW brand vehicles, last year's volume leader, increased 0.4% in June for a total of 21,725. Year to date, the BMW brand is up 11.3% on sales of 126,504, led by the 5 series. Expect to see a photo finish in December. Advantage:Mercedes by a nose |